Kazuki
@kazuki
Cofounder of Glasp. I collect ideas and stories worth sharing 📚
San Francisco, CA
Joined Oct 9, 2020
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5578
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Choose Enjoyment Over Pleasure
www.theatlantic.com/family/archive/2022/03/enjoyment-not-pleasure-creates-happiness/627583/
May 18, 2022
113
Burnout vs boreout: how to find meaning in our work
nesslabs.com/burnout-vs-boreout
May 17, 2022
6
7 Ways to Retain More of Every Book You Read
jamesclear.com/reading-comprehension-strategies
May 17, 2022
226
How to win in consumer subscription
www.lennysnewsletter.com/p/winning-at-consumer-subscription?s=r
May 17, 2022
71
Why Social Learning Matters
medium.com/@kazuki_sf_/why-social-learning-matters-1271a855fafc
May 17, 2022
161
Human behavior is 93 percent predictable, research shows
phys.org/news/2010-02-human-behavior-percent.html
May 16, 2022
71
My summary of Tyler Cowen's approach to leading an intellectually fulfilling life
mysticalsilicon.substack.com/p/my-summary-of-tyler-cowens-approach?s=r
May 16, 2022
71
Motivation is Overvalued. Environment Often Matters More.
jamesclear.com/power-of-environment
May 16, 2022
82
15 Ideas That Will Shape Your View Of Building Products
productcoalition.com/15-ideas-that-will-shape-your-view-of-building-products-cfea0969e563
May 15, 2022
101
Building Customer Experiences With Airbnb Global Product Lead
productschool.com/blog/product-management-2/building-customer-experiences/
May 15, 2022
72
John Doerr
www.kleinerperkins.com/people/john-doerr/
May 15, 2022
2
About Us
www.kleinerperkins.com/about/
May 15, 2022
5
Our Vision
ourvision.stanford.edu/
May 15, 2022
3
The Future of Search
medium.com/@kazuki_sf_/the-future-of-search-1e26430adb83
May 14, 2022
122
Yahoo! History — Silicon Valley Historical Association
www.siliconvalleyhistorical.org/yahoo-history
May 13, 2022
61
Jerry Yang and Akiko Yamazaki
americanhistory.si.edu/family-voices/individuals/jerry-yang-and-akiko-yamazaki
May 13, 2022
8
Search, discovery and marketing — Benedict Evans
www.ben-evans.com/benedictevans/2015/6/24/search-discovery-and-marketing
May 12, 2022
131
Lists are the new search — Benedict Evans
www.ben-evans.com/benedictevans/2016/1/31/lists-are-the-new-search
May 12, 2022
61
Lists - AVC
avc.com/2015/11/lists-2/
May 12, 2022
333
The Future of Search Is Boutique
future.a16z.com/the-future-of-search-is-boutique/
May 11, 2022
112
#TBT: Why Google Won the Search Engine War
www.searchenginepeople.com/blog/125-why-google-won.html
May 11, 2022
62
The history of Yahoo, and how it went from phenom to has-been
www.fastcompany.com/40544277/the-glory-that-was-yahoo
May 10, 2022
184
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly – The Rabbit Hole
blas.com/the-inevitable/
May 10, 2022
396
If a book can be summarized, is it worth reading?
austinkleon.com/2021/09/27/if-a-book-can-be-summarized-is-it-worth-reading/
May 10, 2022
51
SECI Model (Nonaka & Takeuchi)
www.toolshero.com/quality-management/seci-model-nonaka-takeuchi/
May 6, 2022
8
Why To Curate Information
medium.com/content-curation-official-guide/why-to-curate-information-73ecb47b98a5
May 5, 2022
225
Things You Need to Do to Stop Holding Yourself Back
debliu.substack.com/p/curate-cultivate-and-create-things?s=r
May 3, 2022
232
Notes on newsletters — Benedict Evans
www.ben-evans.com/benedictevans/2021/11/16/notes-on-newsletters
May 3, 2022
112
Where Does Growth Come From? | Clayton Christensen | Talks at Google
www.youtube.com/watch?v=rHdS_4GsKmg
May 2, 2022
2
Transcript: Hit Makers: The Science of Popularity | Derek Thompson | Talks at Google
ytscribe.com/v/l9KW3GtWm30/
May 2, 2022
133
103 Bits of Advice I Wish I Had Known
kk.org/thetechnium/103-bits-of-advice-i-wish-i-had-known/
Apr 29, 2022
348
The Ownership Economy 2022 – Variant
variant.fund/writing/the-ownership-economy-2022
Apr 28, 2022
301
Ten things we know to be true -
about.google/philosophy/
Apr 27, 2022
20
8 Things That Self-Made Billionaires Do Differently
medium.com/accelerated-intelligence/8-things-that-self-made-billionaires-do-differently-26399196feb3
Apr 25, 2022
346
🚀 Netflix's "first in a decade" slip
www.readaccelerated.com/p/-netflixs-first-in-a-decade-slip?s=r
Apr 25, 2022
4
How developing mental immunity can protect us from bad ideas
nesslabs.com/mental-immunity
Apr 24, 2022
91
How Elon Musk Learns Faster And Better Than Everyone Else
medium.com/accelerated-intelligence/learn-like-elon-musk-fe8f8da6137c
Apr 23, 2022
112
The Red Queen Effect: Avoid Running Faster and Faster Only to Stay in the Same Place - Farnam Street
fs.blog/the-red-queen-effect/
Apr 21, 2022
51
Warren Buffett’s 5/25 Rule Will Help You Focus On The Things That Matter
constantrenewal.com/5-25-rule
Apr 21, 2022
101
The 100-Hour Rule: Forgotten Study Shows How You Can Become World-Class In 100 Hours
medium.com/accelerated-intelligence/the-100-hour-rule-forgotten-study-shows-how-you-can-become-world-class-in-100-hours-ae2f94cc2fb0
Apr 19, 2022
151
#TBT: Why Google Won the Search Engine War
Thoughts & Comments
Google focused on user experience. What people seek the most is the most relevant information to their search queries. Indexing information based on relevancy and citation helped them surface relevant information that people are searching for.
At the time, monetization was a problem for search engines. Thus, a lot of search engines tried to maximize the ad revenue on the first page that people come and see. I think that it was just a distraction and a worse experience. Also, Yahoo! didn't place ads with organic search results because they thought search results were editorial content and they didn't want to ruin it.
Instead, Google didn't place any ads on the first page and they let people focus on "search". Then, they place some ads in search results. One thing they did well was implementing a clickthrough rate. That's how they could keep showing relevant information in search results. If the clickthrough rate was not good, it means it's not what people are searching for. Plus, knowing the CTR is good for advertisers to find and reach the right audience.
This is how Google solves the monetization problem without ruining user experience. When Yahoo! tried to catch up, it was too late. (Thoughts as of May 10, 2022)
Highlights & Notes
Google started with the idea that users essentially wanted access to the most relevant information in relation to their search queries.
Sergei Brin and Larry Page thought of links and clicks as a sort of recommendation, an indication of relevancy and value.
When the search market was still negotiating its place in the World Wide Web, monetization presented a significant issue. People still hadn't quite figured it out. This was evident with early search engines.
Google did something completely different. For one, they didn't include any advertisements on their page. Two, a query directed users away from their page and towards relevant search results.
What Google did differently, however, was introduce the same emphasis on relevancy of results and applied them to Overture's advertising model. The system was based on the notion that search queries not only reflected what a user was interested in, but also what they were interested in buying.
Whereas Overture used a model where the highest bid received the most exposure (meaning irrelevant ads could get the top spot), Google implemented the clickthrough rate into the algorithm as a way to measure the relevancy of the ad.