two core tenets: 1) understanding people’s desires, and 2) understanding how people react to things

Thinking about the ways in which your first impressions of a new app are formed helps you better understand an app’s value proposition and marketing, and what the team behind it is doing—either implicitly or explicitly—to create that kind of impression

most opinions of a product are formed within the first few minutes. A quick run-through gives you a sense of whether the app actually provides value, is easy to use, and feels well-crafted

Getting additional perspectives is one of the quickest ways to learn about what works and what doesn’t in the broader market. Read reviews. Read comments in blogs. Read tweets about this app

There is no shortcut to developing better product instincts besides keen and close observation.

Great experiences doesn’t just happen by happenstance. The best designers and product thinkers know people. They understand what motivates and what delights and what intrigues.

It just has to happen because you’re curious, over and over and over again. Because you want to learn how to build good things.