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Kazuki

Kazuki

@kazuki

Ask AI Clone

Cofounder of Glasp. I collect ideas and stories worth sharing ๐Ÿ“š

San Francisco, CA

Joined Oct 9, 2020

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Atomic Graph

Highlights
Favorite
Kindle
Video
Bookmarks
Hatches
Posts

Amazon expands gamification program that encourages warehouse employees to work harder

www.theverge.com/2021/3/15/22331502/amazon-warehouse-gamification-program-expand-fc-games?scrolla=5eb6d68b7fedc32c19ef33b4

Gamification

Mar 15, 2021

3

Kevin Systrom at Startup School SV 2014

www.youtube.com/watch?v=_h_6xM36Z4g&ab_channel=YCombinator

Founding Story
YC

Mar 15, 2021

1

Transcript of "Gaming can make a better world"

www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world/transcript

TED Talk
Gamification

Mar 14, 2021

151

Twitter is reinventing itself

www.theverge.com/22319527/twitter-kayvon-beykpour-interview-consumer-product-decoder

Twitter
Product Development

Mar 14, 2021

331

Why we pay writers

blog.substack.com/p/why-we-pay-writers

Mar 14, 2021

12

100 Days of SwiftUI โ€“ย Hacking with Swift

www.hackingwithswift.com/100/swiftui

Coding
Swift

Mar 13, 2021

1

Daily Active Users (DAU) vs. Monthly Active Users (MAU) in SaaS

www.lightercapital.com/blog/daily-active-users-dau-vs-monthly-active-users-mau/

Metrics

Mar 13, 2021

5

Twitter is working on a "big overhaul" of TweetDeck

www.theverge.com/2021/3/9/22321991/twitter-tweetdeck-overhaul-redesign-product-changes

Twitter

Mar 11, 2021

3

How to Prioritize Your Time: Growth, Building Product

www.ycombinator.com/library/6o-how-to-prioritize-your-time

YC

Mar 8, 2021

141

The Day You Became A Better Writer

dilbertblog.typepad.com/the_dilbert_blog/2007/06/the_day_you_bec.html

Mar 7, 2021

2

ใƒฌใ‚ณใƒกใƒณ๏ฝœใŠใ™ใ™ใ‚ใฎๆœฌใŒใ‚ใ‹ใ‚‹ใ‚ตใ‚คใƒˆ

rekomen.net/

Mar 7, 2021

1

Why Search โ€“ and SEO โ€“ Is Important

www.searchenginejournal.com/seo-101/why-is-search-important/

SEO

Mar 5, 2021

4

ๆœชๆฅใฎๆคœ็ดขใฏใ€Œ่จ€่‘‰ใ€ใ‚’่ถ…ใˆใ‚‹๏ผšGoogleใฎใƒŠใƒฌใƒƒใ‚ธใ‚ฐใƒฉใƒ•

wired.jp/2013/04/10/knowledgegraph-vol7/

Mar 5, 2021

141

Who is the average Goodreads user? You'll be surprised!

www.goodreads.com/author_blog_posts/14538341-who-is-the-average-goodreads-user-you-ll-be-surprised

Mar 4, 2021

51

Maker's Schedule, Manager's Schedule

paulgraham.com/makersschedule.html

PG

Mar 4, 2021

7

How Burrowing Owls Lead To Vomiting Anarchists (Or SFโ€™s Housing Crisis Explained) โ€“ TechCrunch

techcrunch.com/2014/04/14/sf-housing/

Mar 4, 2021

14

Ron Conway at Startup School 2012

www.youtube.com/watch?v=1z87RGFGuxQ&t=5s&ab_channel=YCombinator

YC

Mar 4, 2021

1

Why Should I Start a Startup?: Becoming a Founder, College Students

www.ycombinator.com/library/60-why-should-i-start-a-startup

YC

Mar 4, 2021

5

How Did MasterClass Start?

medium.com/brand-origins/how-did-masterclass-start-a5cffd7644d9

Founding Story

Mar 4, 2021

6

Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs - YouTube

www.youtube.com/watch?v=HHjgK6p4nrw&t=23s&ab_channel=BerkeleyHaas

Mar 1, 2021

1

Gen Z, Millennial Trust Friend And Family Recommendations More Than Influencers

www.ion.co/influencers-inspire-gen-z-millennial-shopping

Human Behavior
Marketing

Feb 28, 2021

3

Recommendations From Friends Remain Most Credible Form of Advertising Among Consumers; Branded Websites Are the Second-Highest-Rated Form

www.nielsen.com/eu/en/press-releases/2015/recommendations-from-friends-remain-most-credible-form-of-advertising/

Human Behavior
Marketing

Feb 28, 2021

3

Global Trust in Advertising โ€“ 2015

www.nielsen.com/us/en/insights/report/2015/global-trust-in-advertising-2015/

Human Behavior
Marketing

Feb 28, 2021

2

Global Trust in Advertising and Brand Messages

www.nielsen.com/us/en/insights/report/2013/global-trust-in-advertising-and-brand-messages/

Marketing
Human Behavior

Feb 28, 2021

1

Mark Zuckerberg at Startup School 2013

www.youtube.com/watch?v=MGsalg2f9js&ab_channel=YCombinator

Founding Story
YC

Feb 28, 2021

1

Mark Zuckerberg : How to Build the Future - YouTube

www.youtube.com/watch?v=Lb4IcGF5iTQ&ab_channel=YCombinator

Founding Story

Feb 28, 2021

1

The Golden Circle Presentation

simonsinek.com/commit/the-golden-circle

Human Behavior

Feb 28, 2021

1

How to Find the Right Co-Founder: Co-Founders, Becoming a Founder

www.ycombinator.com/library/8h-how-to-find-the-right-co-founder

Co-founder

Feb 27, 2021

251

About Twitter | Our company purpose, principles, leadership

about.twitter.com/en/who-we-are/our-company

Mission
Twitter

Feb 27, 2021

5

About | Khan Academy

www.khanacademy.org/about

Mission

Feb 27, 2021

3

Company

newsroom.pinterest.com/en/company

Mission

Feb 27, 2021

3

How we started and where we are today - Google

about.google/our-story/

Founding Story

Feb 27, 2021

4

Google - About Google, Our Culture & Company News

about.google/

Mission

Feb 27, 2021

1

What is Calm?

support.calm.com/hc/en-us/articles/115002474527-What-is-Calm

Mission

Feb 27, 2021

3

Announcing Product Hunt Maker Grants | Product Hunt

www.producthunt.com/stories/announcing-product-hunt-maker-grants

Product Hunt

Feb 26, 2021

3

Teppei Tsutsui of GFR Fund: 5 Things I Need To See Before Making A VC Investment

medium.com/authority-magazine/teppei-tsutsui-of-gfr-fund-5-things-i-need-to-see-before-making-a-vc-investment-448a5dafc768

VC

Feb 26, 2021

13

36 Twitter Statistics All Marketers Should Know in 2021

blog.hootsuite.com/twitter-statistics/

Twitter

Feb 26, 2021

12

0โ€“10,000 users ๐Ÿš€: How Openvid launched on Product Hunt

medium.com/@vinayh/0-10-000-users-how-openvid-launched-on-product-hunt-575ff9ecf7a1

Growth
Product Hunt

Feb 25, 2021

12

Twitter reveals 'Super Follow' paid service, new groups feature, more at Analyst Day event - 9to5Mac

9to5mac.com/2021/02/25/twitter-reveals-super-follow-paid-subscription/

Twitter

Feb 25, 2021

2

American Idle โ€” Remains of the Day

www.eugenewei.com/blog/2021/2/15/american-idle

Feb 22, 2021

2

31

Gen Z, Millennial Trust Friend And Family Recommendations More Than Influencers

URL
https://www.ion.co/influencers-inspire-gen-z-millennial-shopping
2
Tag
Human Behavior
Marketing

Thoughts & Comments

Kazuki
- Data in 2019
- Check "GlobalWebIndex" pdf

Highlights & Notes

Between 2015 and 2019, the number of Gen Z who used social media to research brands and products jumped nearly 40 percent.

Despite the aforementioned, younger generations trust product reviews and recommendations from friends and family more than they do influencers. When asked what inspired them to make a purchase in the last month, 48 percent cited a discount on a product followed by recommendation from friends and family (39 percent)

Consumers actually trust smaller influencers moreโ€”56 percent of US and UK respondents think that influencers with up to 50,000 followers are the most credible.