In the early days, I spent a lot of time replying one-on-one to users on Twitter, making sure they knew there was a human behind Notion. We also logged every piece of feedback we got and tagged it so we could use it to develop features.

About two years ago, we reached out to our biggest power users who were building amazing things on Notion in ways we never imagined, so we could develop closer working relationships and support them as much as possible.

One exciting trend I’ve noticed recently is more and more startups raising VC rounds with Notion pitch decks instead of slides. A lot of companies use Notion to take notes, share docs, host their wiki, and manage projects all in the same space — it becomes a type of operating system for them.

Humans are toolmakers by nature, yet very few of us have the skills or knowledge to modify the software tools that we use every day. We want to change this status quo.