here’s a bold vision: the future should be personalized to your preferences. Every digital experience should be personalized for you based on the information you want brands to know about you - always in your control.

Your model, and the enterprise models behind every experience in your life, will have a real-time agreement or negotiation of sorts to personalize your experience while optimizing for your interests and privacy.

Personalized “agents” will cater to your needs over the course of your life and become the dominant interface for your decisions.

“Recommendations” kills “Favorites”: No doubt, AI has reached the point in some verticals where it knows our taste better than we do. In such a world, the model’s recommendations may please us more than our own favorites.

we’ll look back and realize that “favorites” were always quite limiting. “Favorites” has long been the way we, as humans, ensure that every circumstantial discovery and experience we love is able to be experienced and encountered again.

The benefits of personalization compound over time.

Today, most personalization is done by "segmenting" customers, but perhaps every brand will have a fine-tuned model for their brand as phase 1, and then a fine tuned version of that model for every single customer as phase 2?

Non-portable data will be the ultimate moat.

(1) is there a unique dataset - or proprietary understanding OF a dataset - that yields an advantage?, (2) is there a significant distribution advantage or a final mile advantage (like critical adjacent tools in a given workflow)?, or (3) is there a revolutionary interface advantage that, for some reason, would be difficult for others to deliver?

Dev Nag, CEO of CtrlStack, who made the point, "Proprietary data that is not portable can be a leverage point for training models with superior performance -- examples would be user click data, user prompt history, even instrumented system data that's not visible to (or charged to) customers. I predict that we've hit peak openness on the web, and we're going to see a retrenchment into more private data over the next few years as people realize how much of their public work can be easily co-opted by transformer-based models."

There won't be a technical barrier (for very long) to everyone having their own personal LLM trained on all of their data and activity, and likely multiple LLMs for you based on different domains of your life, different privacy realms

Could a fundamental change in society, like mass automation and AI, spur both the growth and demand of human-intensive highly crafted unscalable experiences?

The rise of the experience economy will transform what we do with our time and for a living.

I believe humans instinctually crave scarcity and preciousness. We will want rare experiences, and will seek highly crafted versions of every basic and luxury need.

The value of non-scalable human-intensive experiences goes up. AI can’t disrupt any of these human experiences, but it can unleash them.

i’d bet on the VALUE of human creativity going up in the age of AI. With such abundance of stuff catching our eye, we will crave story, value process, and be willing to pay for it. The prognosticators out there that suspect AI will somehow “replace” creativity don’t understand creativity.

The impact of creativity has always been a factor of two things: ingenuity and time. AI gives creative people with ingenuity the benefits of more time without spending time. Despite all of these breakthroughs in AI, one thing won’t change (and will become even more true and evident than ever before): The most effective creativity across art, culture, and marketing will be the creativity that moves us.

We must focus on developing skill sets to help humans do things only humans can do. While executives have risen the ranks historically through productivity, they will increasingly do so via ingenuity and customer impact in ways that AI can’t deliver.