HITS enables researchers and product teams to unlock their collective UX power

We only need two things to bring about this reality: a library that traces connections between individual insights and a culture that supports its use.

HITS is a network of connected evidence and insight that research and data science teams across the company author and curate.

The nodes represent individual insights, recommendations, study reports, and curated collections of high-level knowledge based on user research.

The connections between nodes represent references researchers and data scientists have made as they use the system, linking insights and the evidence that supports them.

When someone pulls up an insight through a search, they can see how much evidence supports it and trace that insight back to its source.

Someone needs to synthesize insights in a way that optimizes for durability and reuse across time.

A solution that’s proved successful for us is “real-time curation,” or integrating curation into the daily research practice, and providing tools to support this.

Solving for people’s short-term needs is important, but we’ve also started to see that longer-term value play out.