Ride a wave — AI is an incredible new “raw material” for developers. It’s likely going to transform a lot of different spaces. You don’t always have to invent a wonderful new thing to make use of it. Be on the lookout for new platforms that offer new opportunities.

Make the sell — early versions of the marketing for Lex were way too modest.

Keep it simple — great products are almost always easy to understand. Don’t over-complicate things because you feel like you haven’t done enough, or that it’s “too easy.”

Listen to your heart — when you have no idea where something will lead but you think it’s cool, try to find a way to do it. You never know.