Talent will increasingly own their audience, with the rise of “channels of one” and community-as-a-service.

What do these next gen social platforms share? They combine ephemeral sharing with lasting reputation building, they lean towards default transparency and with a more liberal interpretation of “privacy,” and they have fewer creative constraints and are geared to reward those with the most creative self-expression.

Suffice to say, the future of social is exciting and, contrary to popular belief, will not be constrained to today’s dominant social networks.

The pursuit to “own your own audience” will be a macro trend over the coming years.

But now, as bots and algorithms supplant mundane and repetitive labor in the workplace, the benefits of human labor will shift to the skills and capabilities that are uniquely human. Chief among them: creativity.

We see this massive broadening of the market divided into two types of personas: content-first creators and collaboration-first creators.

the explosion of SaaS offerings for everyday work (enterprise trend noted above) and life is setting the stage for a new problem and opportunity: How do we stitch it all together?