Joggo was born out of a pivot. The company started as a payments company with a mission to recreate a new payment network that eliminated fees for merchants.

there is an amazing amount of knowledge freely available and this is growing very fast every day, however, the time available to consume this is not growing.

It’s a media paradox: you don’t know if you’ll find value in the time spent consuming until after you’ve consumed.

The summaries are not a replacement for the content itself: they are meant to give the reader an insight into the content and whether they should dig in further.

We have also found that the summaries are useful as pre-written notes after consuming the full piece of content. These notes are great at “jogging” one’s memory and aiding recall.

We believe there is an art to a great summary, it’s not just copying select phrases from the text, there is a deeper understanding required and it requires a human, at least for now.

We limit formatting to maintain a level of consistency so a user can consume the summary as fast as possible.

we don’t summarize anything under five minutes, as we believe the summary will not be valuable or high quality. We also try to stay away from short-life news as this has limited value to users too.

People accumulate huge lists of unread content and this is a big problem.

If you are inspired by something and save it later but never revisit it, that is a missed opportunity to capitalize on what could have been a defining idea in your life.

Friends are a good source of information but a lot of the time we’re not in the right space to consume and links are shared and forgotten, buried by the conversation being had at the time.

the summaries we produce enable people to consume more content in less time

If you share a 30-minute read with a 10-person team, that’s 300 minutes of productivity you have just laid a claim on. If instead, you share a 1-minute summary that captures the key insights of the article, you’ve made all ten people smarter while only taking ten minutes of their collective time.

Avid readers or consumers of content who want to learn as much as possible but have limited time are a strong audience for us.

Access to the right information is hard to come by and sorting signal from noise is an ever-increasing problem. People trust brands, but these brands are being unbundled and talent is starting to create single person media brands. People are willing to pay to support these individuals and want to consume a curated feed of information from them.