Kazuki
@kazuki
Cofounder of Glasp. I collect ideas and stories worth sharing 📚
San Francisco, CA
Joined Oct 9, 2020
1068
Following
5583
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1.44k
13.37k
164.70k
Atomic Graph
Pinterest Startup Story - How Founder Ben Silberman Started Pinterest
www.fundable.com/learn/startup-stories/pinterest
Feb 14, 2021
3
Pinterest’s Unlikely Journey To Top Of The Startup Mountain – TechCrunch
techcrunch.com/2012/04/08/pinterest-startup-mountain/
Feb 14, 2021
82
Bumble Cofounder Becomes World’s Youngest Self-Made Woman Billionaire, Thanks To IPO
www.forbes.com/sites/angelauyeung/2021/02/11/bumble-founder-whitney-wolfe-herds-fortune-rockets-past-1-billion-as-dating-app-goes-public/?sh=1e53f55a578d
Feb 13, 2021
3
How to prevent and cure burnout in your team | Sifted
sifted.eu/articles/prevent-startup-burnout/?utm_source=angellist
Feb 13, 2021
8
If I Ruled the Tweets
www.notboring.co/p/if-i-ruled-the-tweets
Feb 12, 2021
152
How to Keep Your First 1,000 Users
www.businessinsider.com/how-to-keep-your-first-1000-users-2011-8
Feb 12, 2021
7
Microsoft Reportedly Tried To Buy Pinterest For $51 Billion
www.forbes.com/sites/carlypage/2021/02/11/microsoft-reportedly-tried-to-buy-pinterest-for-51-billion/?sh=5c6d25bd595c
Feb 11, 2021
3
David Sze | Greylock
greylock.com/team/david-sze/
Feb 11, 2021
1
EE204 Business Management for Engineers and Computer Scientists
web.stanford.edu/class/ee204/ProductMarketFit.html
Feb 10, 2021
16
Transcript of "What makes us feel good about our work?"
www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work/transcript
Feb 10, 2021
122
非エンジニアの起業家が創業時にコードを書く説得力 | Coral Capital
coralcap.co/2021/02/when-non-technical-founders-write-code/
Feb 10, 2021
4
New data shows losing 80% of mobile users is normal, and why the best apps do better
andrewchen.com/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/
Feb 10, 2021
71
What is good retention - Issue 29 - Lenny's Newsletter
www.lennysnewsletter.com/p/what-is-good-retention-issue-29
Feb 10, 2021
2
Microsoft announces two new apps for Teams, Bulletins and Milestones
www.windowscentral.com/microsoft-launches-bulletins-and-milestones-teams
Feb 10, 2021
2
Not Everyone's Leaving San Francisco
www.bloomberg.com/news/newsletters/2020-12-21/not-everyone-s-leaving-san-francisco
Feb 8, 2021
6
Pinterest (PINS) Q4 2020 Earnings Call Transcript | The Motley Fool
www.fool.com/earnings/call-transcripts/2021/02/04/pinterest-pins-q4-2020-earnings-call-transcript/
Feb 8, 2021
12
起業家たちの思いを受け継ぐクラブハウス｜石ころ｜note
note.com/ishicoro/n/n464b8a1f010a
Feb 8, 2021
173
アンドリュー・チェンがtoCスタートアップに求める条件
startuptimez.com/767f27e700e7411da28c37f411ee56d0
Feb 7, 2021
121
The Right Thing 101
www.johnmaxwell.com/blog/the-right-thing-101/
Feb 6, 2021
12
8つの根源的欲求を刺激して見込み客に響くベネフィットを見つける方法
rashin-ban.jp/marketing/lf8/
Feb 6, 2021
8
Elon Musks’ “3-Step” First Principles Thinking: How to Think and Solve Difficult Problems Like a…
medium.com/the-mission/elon-musks-3-step-first-principles-thinking-how-to-think-and-solve-difficult-problems-like-a-ba1e73a9f6c0
Feb 4, 2021
8
How to design successful social products with 3 habit-forming feedback loops
andrewchen.com/how-to-design-successful-social-products-with-3-habit-forming-feedback-loops/
Feb 3, 2021
5
“PMF” framework — 5 steps to Product/Market fit (2021)
medium.com/radikal-studio/pmf-framework-5-steps-to-product-market-fit-2021-4c95a0c964ad
Feb 2, 2021
121
カスタマーマニアになろう 😍
speakerdeck.com/tumada/kasutamamanianinarou
Feb 2, 2021
1
Community-Led Growth: The Product-Led Growth Expansion Pack
corinneriley.medium.com/community-led-growth-the-product-led-growth-expansion-pack-b474ab9a7940
Feb 1, 2021
9
EXCLUSIVE: An Interview With Twitter's Forgotten Founder, Noah Glass
www.businessinsider.com/twitter-cofounder-noah-glass-2011-4
Jan 31, 2021
101
The Real History Of Twitter
www.businessinsider.com/how-twitter-was-founded-2011-4
Jan 31, 2021
184
YouTube is 15 years old. Here's a timeline of how YouTube was founded, its rise to video behemoth, and its biggest controversies along way
www.businessinsider.com/history-of-youtube-in-photos-2015-10
Jan 31, 2021
62
Macintosh by Apple – Complete History of Mac Computers
history-computer.com/macintosh-by-apple-complete-history-of-mac-computers/
Jan 31, 2021
2
Applying the Panofsky method to your own design
uxdesign.cc/applying-the-panofsky-method-to-your-own-design-c230e91941ac
Jan 29, 2021
4
Good Product Manager/Bad Product Manager - Andreessen Horowitz
a16z.com/2012/06/15/good-product-managerbad-product-manager/
Jan 29, 2021
9
Retention in the Times of COVID-19 — Reforge
www.reforge.com/blog/2020/6/2/retention-in-the-times-of-covid-19
Jan 29, 2021
5
Literati raises $40M for its book club platform – TechCrunch
techcrunch.com/2021/01/27/literati-raises-40m-for-its-book-club-platform/
Jan 29, 2021
11
The inside story on how Reddit was created: ‘I wanted to make the world suck less’
venturebeat.com/2012/11/28/the-inside-story-on-how-reddit-was-created-i-wanted-to-make-the-world-suck-less/
Jan 29, 2021
3
How I Did It: Alexis Ohanian, Reddit
www.inc.com/magazine/201206/christine-lagorio/alexis-ohanian-reddit-how-i-did-it.html
Jan 28, 2021
61
Thank you, Tony
elizabethyin.com/2020/11/28/thank-you-tony/
Jan 28, 2021
5
Four Questions Towards Understanding User Adoption of Your Product
joshelman.medium.com/four-questions-to-understanding-adoption-8fc499910e8a
Jan 28, 2021
52
Why ‘TAM’ doesn’t matter to me
medium.com/@mheiman/why-tam-doesn-t-matter-to-me-70485c4796cf
Jan 28, 2021
5
How Atlanta’s Calendly turned a scheduling nightmare into a $3B startup – TechCrunch
techcrunch.com/2021/01/26/how-atlantas-calendly-turned-a-scheduling-nightmare-into-a-3b-startup/?utm_source=angellist
Jan 27, 2021
71
8つの根源的欲求を刺激して見込み客に響くベネフィットを見つける方法
Thoughts & Comments
(1) We want to be valued.
(2) We want to be appreciated.
(3) We want to be trusted.
(4) We want to be respected.
(5) We want to be understood.
(6) We don’t want others to take advantage of us
Highlights & Notes
人間にはほとんど意識しない､生物学的に組み込まれた 8つの根源的な欲求 があります｡
生き残り､人生を楽しみ､長生きしたい
食べ物､飲み物を味わいたい
恐怖､痛み､危険から逃れたい
性的快感を味わいたい
快適に暮らしたい
他人に勝り､世の中に遅れを取りたくない
愛する人を気遣い､守りたい
社会的に認められたい
二次欲求､あるいは後天的欲求と呼ばれていて､9つに大きく分けることができます｡
情報がほしい
好奇心を満たしたい
体や環境を清潔にしたい
能率よくありたい
便利であってほしい
信頼性､質の良さがほしい
美しさを表現したい
節約し､利益を上げたい
掘り出し物を見つけたい
後天的な9つの欲求も強いものの､先天的に備わっている8つの根源的な欲求には勝てない
人間には生まれつき備わっている8つの根源的な欲求は、どれも強力なトリガーになりますが、中でも 大きな力を持つのは 「 恐怖 」です。
ストレスを感じると、 それに対処したい、 逃げ出したい、 と思うのは生物としての本能的な反応。本能的だから抗いがたいし、 それだけに強力な力を生む
恐怖を刺激するときの4つのポイント
人が恐怖からストレスを感じている
恐怖が引き起こしたストレスを克服するには具体的にどうすればいいのかが、 提示されている
オススメの行動が恐怖から逃れるのに有効であると感じる
メッセージの受け手がオススメの行動を取れるとき