K-I-S-S: Keep It Simple, Stupid. It’s a mantra that always pops into my head when I’m looking at new startups.

Way too many new products and services are too complicated. And I would suggest, often fail as a direct result of that

decisions can be a burden. And further, users are often bad decision makers.

some people have been saying Twitter is silly. Those people aren’t necessarily wrong, but even they must admit that it has done one thing very right: Keeping the service simple.

The number one reason I started using Facebook rather than MySpace several years ago is that it was so much neater, cleaner — yes, simpler.

These changes require more work be put in to learning the system again, and that takes away from Facebook’s core value

Rather than roll out new features to everyone while it waits for the inevitable backlash, Google makes them opt-in only, through Labs. This way, it really is the user’s fault if they don’t like the change

Simplicity can often mean beauty.

It does one thing — and it does that one thing very well.

All he needed was to make something that is very good at what it does.

my regular rotation is FourSquare. Why? Well, mostly because my friends use it. But why do they use it? Because it’s simple. On its iPhone app, it takes two clicks to check in at a place.

One kickass feature far outweighs a dozen half-assed ones. Focus on that one.