“We’re living in a pivotal time in the history of mass communication — what we believe is the golden age of new media.”

The real scarcity isn’t content anymore. It’s attention. When it’s impossible to absorb everything from the flood of information, the best we can do is pick and choose what matters to us most — or, better yet, find the people who can do the curating for us.

We’re all consuming more media, and there’s an increasing willingness to pay for high-quality content.

Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips.

“There are only two ways to make money in business: One is to bundle; the other is to unbundle.” — Jim Barksdale

it’s possible to monetize free content if it’s curated well — consumers are willing to pay someone who has good taste, and it’s an easy way to add a revenue stream to your business.

The best brands (and individual influencers, at that) are the best at an always-evolving curation as a service.

Find initial traction
Shift the emphasis from the individual to the greater media brand
Scale and continue to add value

In any case, curators can find success by building up a targeted online presence and then providing curated content to that audience.

Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.

bundling and curation can be a strategic decision for your business, as long as it’s done correctly.

Curation, in a sense, is its own form of intertextuality, or the shaping of a text’s meaning by another text.