"Mr. Williams says that all successful businesspeople make enemies along the way."

By July 2005, Odeo had a product: a platform for podcasting

Says Cook: "We built [Odeo], we tested it a lot, but we never used it."

The company started holding official "hackathons" where employees would spend a whole day working on projects. They broke off into groups.

One day in February 2006, Glass, Dorsey, and a German contract developer Florian Weber, presented Jack's idea to the rest of the company.  It was a system where you could send a text to one number and it would be broadcasted out to all of your friends: Twttr.

Evan Williams was skeptical of Twitter's potential, but he put Glass in charge of the project.

it really was Glass' team, by the way. Not Jack Dorsey's.

all of the early employees and Odeo investors we talked to also agree that no one at Odeo was more passionate about Twitter in the early days than Odeo's co-founder, Noah Glass.

"Some people have gotten credit, some people haven't. The reality is, it was a group effort. I didn't create Twitter on my own. It came out of conversations."

In August, a small earthquake shook San Francisco and word quickly spread through Twitter — an early 'ah-ha!' moment for users and company-watchers alike. By that fall, Twitter had thousands of users.

Evan proposed buying back Odeo investors' stock, and, eventually, the investors agreed to the buyback. So Evan bought the company — and Twitter. The amount he paid has never been reported. Multiple investors, who had combined to put $5 million into Odeo, say Evan made them whole.

His Blogger co-founder, Meg Hourihan, is reported in the story to have said, “I don’t think he took care of the people who got him to where he was." The Times also reported that "Mr. Williams says that all successful businesspeople make enemies along the way."

It's worth noting that months after buying Odeo back from its investors, Evan Williams offered a select few of them a chance to buy into Twitter at a a $25 million valuation

He fired the man who was Odeo's founder and Twitter's biggest champion, Noah Glass.

The most common answer we heard is that the two had clashing personalities. Everyone says so. Basically: Glass is loud and Williams is quiet.

Others, including Glass, suggest the reason he might have been pushed out is that he expressed too much interest in running Twitter. Early on, before Evan or Biz were believers in Twitter, Glass wanted to split the product off as its own company and be CEO.

"History is written by the winners." – George Orwell

Problem with Odeo was although it was a good idea and we raised venture capital to build it, we were not using the product. We were not emotionally invested in the product. If you're going to do a startup and you're going to take that risk, you have to be emotionally invested