Blue Ocean refers to an uncontested market space of an unknown industry or innovation which has been able to provide unique set of values to the customers along with its profitability being maintained

Eliminating conventional features that had no impact on the customer base.

Raising the aspects having impeccable impact on the customer base

Reducing the aspects having minimal impact on the customer base

Creating the aspects that will add values to the customer base.

Relationship of Non-conformity with performance of a company resonates to the complete abstraction of ERRC Grid.

In simple words, relationship between non-conformity and performance is curvilinear (inverse U-shaped).

moderate non-conformity has superlative impact on the performance of a company. On the other hand, ERRC Grid always supports mild divergence. Whether it’s a company or a product, diverting a little from the conventions would impeccably raises the performance of a company.