To help creators level up, tool builders will need to consider the levels of creators in a more nuanced way.

the creator economy has its own levels that require creators and companies to match each other’s needs for the most effective outcomes.

Level 1: Hobbyists are typically those who create content for fun or on the side. 

The big pain points at this level are that these folks either don’t have the time or money to invest into their business or lack distribution and marketing. Often, they struggle to to reach a certain level of production value or quality content, too.

Level 2: Full-time creators are those who can support themselves with their creative work.

Creators’ pain points at this level are usually inexperience running a business, which takes time away from creative endeavors, as well as the lack of time and resources to market their work. 

Level 3: Stars are those who can typically form partnerships with external brands, such as media companies, record labels, publishers, and others to maximize their reach.

the real pain point is figuring out how to leverage one’s brand into business and financial success.

Level 4: Moguls are those who build businesses that not only evolve, but have staying power, outliving the creator themselves.

One major draw of the creator economy is the allure of being able to take control of one’s own livelihood and forge a business independently, without the backing of mainstream labels or publishers.

Builders for the creator economy need to know which groups in their target demo are over-indexed and which are underserved. The most successful creator platforms have a deep understanding of their user base and a laser-focus on addressing those pain points and needs. The best opportunities help creators get better at creating and building their business.

he billions of dollars poured into the creator economy might suggest that the space is oversaturated, but that’s far from the truth. There are tons of burgeoning hobbyists who need help with marketing.