the world is organized around scarcity. Technology increases access to scarce things by helping us do more with less, helping orders of magnitude more people enjoy something for a fraction of the cost.

Abundance inevitably leads to new forms of emergent scarcity that are hard to predict in advance.

In a world of scarcity, supply constraints are paramount. In a world of abundance, demand is king. In other words, capital and production are no longer the scarce resource—attention and loyalty are.

in the world of bits, there are much fewer barriers to communicating, finding products, or getting work done — so the fundamental variable is not the unit of production or the unit of capital; it’s the unit of demand.

Ben Thompson’s idea of aggregation theory: Pre-internet, you captured profits by controlling supply. Post-internet, you capture profits by aggregating demand.

Unbundling and rebuilding happens in every industry that gets influenced by software. Songs get unbundled from CDs and then rebundled into playlists. Articles get unbundled from newspapers and then rebundled into social media feeds. Curation becomes more important.

Education, housing, healthcare are areas among others where technology will make a massive difference.