Kazuki
@kazuki
Cofounder of Glasp. I collect ideas and stories worth sharing 📚
San Francisco, CA
Joined Oct 9, 2020
1068
Following
5601
Followers
1.44k
13.38k
165.05k
words.jamoe.org/highlight-question-and-answer/
Dec 24, 2021
102
www.growthengblog.com/blog/the-best-metric-for-determining-quantitative-product-market-fit
Dec 24, 2021
112
andrewchen.com/ttpmf-time-to-product-market-fit/
Dec 24, 2021
82
news.harvard.edu/gazette/story/2019/09/study-shows-that-students-learn-more-when-taking-part-in-classrooms-that-employ-active-learning-strategies/
Dec 24, 2021
41
www.science.org/doi/full/10.1126/science.1152408
Dec 24, 2021
2
1997.webhistory.org/www.lists/www-talk.1993q2/0416.html
Dec 24, 2021
2
andrewchen.com/when-has-a-consumer-startup-hit-productmarket-fit/
Dec 24, 2021
102
medium.com/sapere-aude-incipe/not-so-trivial-4af59f2abd09
Dec 23, 2021
21
a16z.com/2010/03/20/the-revenge-of-the-fat-guy/
Dec 23, 2021
7
caseyaccidental.com/caseys-guide-to-finding-product-market-fit/
Dec 22, 2021
211
blog.samaltman.com/before-growth
Dec 22, 2021
31
www.paulgraham.com/13sentences.html
Dec 22, 2021
91
www.fastcompany.com/3001984/pinterest-pivot
Dec 22, 2021
71
web.archive.org/web/20121013204528/http://articles.businessinsider.com/2012-03-13/tech/31158694_1_google-experience-products-silbermann-said
Dec 22, 2021
94
byrnehobart.medium.com/writing-is-networking-for-introverts-5cac14ad4c77
Dec 21, 2021
42
nesslabs.com/matter-featured-tool
Dec 17, 2021
193
www.ycombinator.com/library/5z-the-real-product-market-fit
Dec 16, 2021
7
blog.ycombinator.com/fermats-library-annotating-academic-papers-every-week/
Dec 15, 2021
285
eugenewei.medium.com/612e60bec97c
Dec 15, 2021
72
read.first1000.co/p/notion
Dec 15, 2021
164
future.a16z.com/the-web3-playbook-using-token-incentives-to-bootstrap-new-networks/
Dec 12, 2021
6
medium.com/sequoia-capital/engagement-drives-stickiness-drives-retention-drives-growth-3a6ac53a7a00
Dec 8, 2021
102
www.nfx.com/post/psychology-startup-growth/
Dec 7, 2021
23
www.ben-evans.com/presentations
Dec 7, 2021
1
fs.blog/albert-einstein-simplicity/
Dec 6, 2021
92
www.stephendiehl.com/blog/disconnect.html
Dec 3, 2021
91
medium.com/1kxnetwork/organization-legos-the-state-of-dao-tooling-866b6879e93e
Dec 3, 2021
21
www.mckinsey.com/business-functions/m-and-a/our-insights/capturing-cross-selling-synergies-in-ma
Dec 2, 2021
162
www.lesswrong.com/posts/T382CLwAjsy3fmecf/how-to-take-smart-notes-ahrens-2017
Dec 1, 2021
151
writingcooperative.com/zettelkasten-how-one-german-scholar-was-so-freakishly-productive-997e4e0ca125
Nov 30, 2021
233
www.nirandfar.com/how-to-manufacture-desire/
Nov 30, 2021
12
www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
Nov 29, 2021
2
www.bvp.com/atlas/pinterest-ipo
Nov 28, 2021
52
www.usv.com/writing/2016/08/fat-protocols/
Nov 26, 2021
12
digitalnative.substack.com/p/digital-economies-gaming-and-ip-legos
Nov 24, 2021
121
medium.com/microsoft-design/how-microsofts-human-insights-library-creates-a-living-body-of-knowledge-fff54e53f5ec
Nov 24, 2021
9
www.tesla.com/blog/all-our-patent-are-belong-you
Nov 23, 2021
4
linda.mirror.xyz/4PDBWBMpFFPVEsP5EGgg5to2AyEpEHEXasq_K0b-yYk
Nov 23, 2021
9
news.crunchbase.com/news/decacorn-startups-2021-global-record-data-charts/
Nov 23, 2021
6
The work on Notion started in late 2013/early 2014. But, by early 2015 the project was still held at a standstill.
The move to Japan + slimming down the team gave them some runway to give Notion a fighting chance to make it out into the real world.
In March 2016, almost a year after they hit the reset button on building Notion, Ivan & Simon launched the product on Product Hunt. The launch ended up being to be one most successful ones in 2016!
What Notion did differently from its predecessors, however, was to bundle single-player productivity with multiplayer productivity apps.
Flexibility & Adaptability: The blocks structure of Notion gives users the flexibility to build powerful tools that adapt to their needs rather than the other way round.
99% of the growth of Notion is Word of Mouth (WoM) driven.
Raise Awareness: launch on discovery platforms.
Go viral: get those initial users to spread the Word.
Maximize user commitment to the product (i.e., association)
Maximize the positive emotions (i.e., love) users have while using the product
Notion did an excellent job here at moving people along this learning/value curve extremely efficiently (without the need of a large CS or sales force) and extremely fast.
Level 1: Single personal use-case
Level 2: Multiple personal use-cases
Level 3: Company's source of truth
Level 4: Lego blocks for creating productivity apps.
What they had, was a good product sense that maximized the number of people who reached the highest level of the Notion Value Stack.
the landing page is optimized to get you to think about what that ideal use-case would be for you by showing you the power of the tool!
If Notion's Landing page was about the what, the onboarding process was about the how. Onboarding on Notion was all about showing users how they could use the product.
Notion's journey starts with a very simple value-proposition that solves users' immediate problems, then guides people towards "unlocking" more valuable use-cases.
Sometimes it is best not to communicate your value proposition! Start small and build it, especially if you build a product with a large surface area.
To accelerate Word of mouth, help users extract more value from your product as fast as possible. Each product interaction is an opportunity to unlock the "next" value level.