it turns out that people were responding sharing talking about a story that almost nobody read

data was showing that one everybody was getting hit with more information than ever before and is perpetually distracted all because of the internet you skim you don't really read and you share stuff

not only could we share it we could find other people who would applaud who would follow us who'd fan us and suddenly oh my gosh like we've got all this access to mass information at scale and you could do this for free

Talked to a guy at the university of maryland who studied students for the last decade and he basically found that even when you choose to read something even when you make the choice that this is important you spend on average 26 seconds looking at it

the university of california irvine studied this they studied our distractibility and found that if you get distracted on something it takes you 20 minutes to truly refocus

what is the most important thing the reason you're writing what is that one thing if you only have that 26 seconds i mentioned what is the one thing you want me to remember about it

the greatest gift that you can give yourself and others in this cluttered world is their time back