If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.

in 2018, we changed the company’s purpose to: We’re in business to save our home planet.

Instead of “going public,” you could say we’re “going purpose.” Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth.

Each year, the money we make after reinvesting in the business will be distributed as a dividend to help fight the crisis.

Despite its immensity, the Earth’s resources are not infinite, and it’s clear we’ve exceeded its limits. But it’s also resilient. We can save our planet if we commit to it.