Humans are attracted to things and people they find aesthetically pleasing, to the point that studies have shown that both adults and children are more likely to trust someone they find attractive.

beauty is “a manifestation of harmonious, mathematical relations such as the golden section.”

oltaire, on the other hand, argued that beauty is impossible to define, perhaps giving rise to the statement “beauty is in the eye of the beholder.”

some argue that beauty comes from societal and cultural attitudes.

Visual design engages users by drawing the eye to the correct functionality, prioritizing tasks on a page through size, color, and the use of whitespace, and even increasing brand trust through the use of visual cues.

User experience design incorporates interaction design and user interface design, thus focusing on communication.

Visual design sits right in the middle, incorporating static images and visuals with the purpose of improving communication and usability.

An attractive visual hierarchy is also a usable one.

visual design affects one or more aspects of the overall user experience. It may not necessarily be the most important part in the context of helping the user achieve their goals, but it is inevitably tied to the perception of the user.

When the site is attractive (whether in a classic way or a currently trendy way), users inherently trust it more, and are willing to give it a second chance.

Inconsistency will turn even the most beautiful design into an ugly mess.

if a user is confused by the site, that feeling will make a site appear ugly in their eyes.