We’re willing to pay for high quality food and clothes and cars, so why not high quality information?

time and attention are finite, so filtering and trusting information are becoming more important.

Substack makes money by taking a 10% cut of subscription revenue.

The company’s levers for increasing revenue all flow through getting writers more revenue. This can happen by increasing the number of readers who pay for a subscription (free to paid conversion rate above), increasing the average number of subscriptions that paid readers have, or increasing the average cost per subscription.

Because writers want a larger audience and readers want more good content, building discovery tools like a recommendation engine is likely on Substack’s product roadmap.

bundling would help Substack and writers generate more revenue getting some casual fans to purchase bundles.