45% of Gen Z follows more than ten influencers on social media and 10% follow 50 or more, according to the Center for Generation Kinetics.

fifty million people around the globe consider themselves a “creator.” It has become the fastest growing type of small business. More children in America want to become a YouTuber than an astronaut.

These everyday creators are more connected to a specific niche, with direct channels to communicate with their audience.

We are seeing the line between commerce and creator continue to blur, as brands discover new ways to reach audiences and sway purchasing decisions.

value and assets are defined differently for Gen Z

Gen Z is motivated less by material acquisition, equating the piling up of physical items with greed.

the majority of Gen Z say the stock market makes them feel uneasy and intimidated, but there is a lot more comfort in gaming, the virtual world, and the idea of investing time instead of money.

Digital assets provide choices, flexibility, and alignment with Gen Z values.

A new path upheaving traditional careers, retirement, and income will emerge — managing highly individualized portfolios of NFTs.

“Perhaps our children’s generation won’t own the roof over their heads, but they’ll own a wealth of digital assets instead,” says Maya Middlemiss, author & journalist.

35% of Gen Z feel like their mental health has worsened since this shift and 29% feel like maintaining relationships has been the hardest part about isolation.

Gen Z has faced huge challenges in the transition, especially in the areas of productivity, boredom, mental health, and skill development. Only 13% say they have no remote-work challenges and love their work-from-home life.

Physical locations will matter less (e.g. the exit & death of California) and Gen Z will exercise their freedom via digital communities, new experiments of co-living, and content-oriented houses.

While long standing social media was built on mimicking our existing social networks offline to online, Gen Z will flock to playful, casual, and gamified ways of meeting new people.

Social media is also becoming more live and spontaneous. Liking, commenting, or posting are substituted now with hanging out and connecting with others through audio & video.

Being in the moment herds excitement and spontaneity. The pandemic reminds us of how these elements of humanity are vital to how we feel connected to others.