Kazuki
@kazuki
Cofounder of Glasp. I collect ideas and stories worth sharing 📚
San Francisco, CA
Joined Oct 9, 2020
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Accomplishment Arbitrage
www.adventurista.com/2011/05/accomplishment-arbitrage.html
Oct 22, 2021
4
Beyond Smart
paulgraham.com/smart.html
Oct 22, 2021
5
Five Answers to Questions About Product Vision & Roadmaps
askgib.substack.com/p/five-answers-to-questions-about-product
Oct 20, 2021
7
How to Balance Customer Delight & Profits
gibsonbiddle.medium.com/how-to-delight-customers-in-hard-to-copy-margin-enhancing-ways-ee53e77b214d
Oct 20, 2021
62
What We Can Learn From Netflix’s Failed Social Strategy
medium.com/s/story/why-we-fail-what-i-learned-from-5-years-with-friends-netflixs-social-strategy-9bbb9cb98608
Oct 20, 2021
14
How to Define Your Product Strategy
gibsonbiddle.medium.com/intro-to-product-strategy-60bdf72b17e3
Oct 20, 2021
2
#1 The DHM Model
gibsonbiddle.medium.com/2-the-dhm-model-6ea5dfd80792
Oct 20, 2021
12
The Creator Economy Needs a Middle Class
hbr.org/2020/12/the-creator-economy-needs-a-middle-class
Oct 20, 2021
37
Re-Organizing the World’s Information: Why we need more Boutique… — Mirror
sariazout.mirror.xyz/7gSSTJ96SEyvXeljymglO3zN4H6DCgVnrNZq8_2NX1A
Oct 19, 2021
162
Check your Pulse #63
sariazout.substack.com/p/check-your-pulse-63
Oct 19, 2021
4
The Story of Atrium
thequestpod.substack.com/p/the-story-of-atrium
Oct 18, 2021
141
GitLab from YC to IPO
blog.ycombinator.com/gitlab-from-yc-to-ipo/
Oct 18, 2021
4
Consider Post-PMF before PMF
hajime-h.medium.com/consider-post-pmf-before-pmf-2d63fbf5f627
Oct 17, 2021
12
7 Great Quotes on Leaving a Legacy | Bill High
billhigh.com/legacy/7-great-quotes-on-leaving-a-legacy/
Oct 16, 2021
6
Kudos: Employee Appreciation in 2021 [Complete Guide] | Blog | Matter
matterapp.com/blog/kudos
Oct 15, 2021
10
Employee Kudos: Taking Your Employee Appreciation Game to the Next Level | Blog | Matter
matterapp.com/blog/employee-kudos
Oct 15, 2021
14
Bring on the Learning Environments
johnfaig.medium.com/bring-on-the-learning-environments-6aaa04e060d9
Oct 14, 2021
2
How Not to Die
paulgraham.com/die.html
Oct 14, 2021
7
60 ideas to boost your growth
www.lennysnewsletter.com/p/turbo-boosts
Oct 12, 2021
273
What I Did this Summer
www.paulgraham.com/sfp.html
Oct 12, 2021
10
The Two Cap Tables of Crypto Companies: What They Are and How They Relate to Each Other by @ttunguz
tomtunguz.com/equity-cap-table-vs-token-cap-table/
Oct 12, 2021
5
How to use behavioral science to boost your conversion rates
www.lennysnewsletter.com/p/how-to-use-behavioral-science-to
Oct 8, 2021
12
Canva's Five Year Journey to Launch
readlaunched.substack.com/p/canvas-five-year-journey-to-launch
Oct 7, 2021
81
Hard thing about communities
medium.com/1kxnetwork/hard-thing-about-communities-4f58d8b53d9c
Oct 7, 2021
101
The Dark Forest and the Cozy Web
maggieappleton.com/cozy-web
Oct 6, 2021
2
What is karma?
www.reddithelp.com/hc/en-us/articles/204511829
Oct 6, 2021
3
Understanding How Facebook Disappeared from the Internet
blog.cloudflare.com/october-2021-facebook-outage/
Oct 4, 2021
10
Engineering to Improve Marketing Effectiveness (Part 1)
netflixtechblog.com/engineering-to-improve-marketing-effectiveness-part-1-a6dd5d02bab7
Oct 1, 2021
6
Curators All the Way Down — Mirror
gaby.mirror.xyz/qvnNJhylZz-w6t4ubZzHfxd5gP17zDAXa6ruwOyO7sc
Sep 30, 2021
71
A Sense of Belonging
medium.com/speroventures/a-sense-of-belonging-fc45b412228a
Sep 30, 2021
101
Composable Membership and its Role in Generating Social Capital — Mirror
ath.mirror.xyz/Olq6VS57xDFWDlxRdQwBKy05xdU2TJHXyk75y-ZxGNg
Sep 29, 2021
6
On Solitude
eriktorenberg.substack.com/p/on-solitude
Sep 28, 2021
3
Tokenomics - Three things Creators need to know before making a … — Mirror
coinvise.mirror.xyz/-8jI4r9zZriROBYpXJXRFZmUeq5d5yGoMxVXBp-Nizs
Sep 28, 2021
17
How Readwise Became An Indispensable Part Of My Knowledge Management Workflow
evchapman.medium.com/how-readwise-became-an-indispensable-part-of-my-knowledge-management-workflow-37d10591d2fe
Sep 27, 2021
84
Why decentralization matters
cdixon.org/2018/02/18/why-decentralization-matters
Sep 27, 2021
15
The Hunter Economy
eriktorenberg.substack.com/p/the-hunter-economy
Sep 25, 2021
6
Social Token Paradox — Mirror
gaby.mirror.xyz/zqchiBQhWWS49gaabLU92-BUUwfBL5aHCtNT88VTI8o
Sep 23, 2021
6
The Double Edge Sword of Exclusivity
messari.io/article/the-double-edge-sword-of-exclusivity
Sep 23, 2021
11
60 ideas to boost your growth
Highlights & Notes
Broadly speaking, there are seven common types of Turbo Boosts—seven strategies to get a burst of attention for your product:
- Create a viral video
A video that tells your story, demos your product, or delights people so much that they can’t help but share it with their friends.
- Launch a mini-product, or “drop”
Launch a non-core product offering that gets attention, which reflects attention toward your brand and/or core product.
Donothingfor2minutes.com was the precursor to Calm.
Why it worked: Turned a problem (being constantly distracted) into a fun challenge.
Toucan teaches people a new language while they’re surfing the internet. The company launched Own The Word, which gave people (or brands) “ownership” of any word for 99 cents a month.
Why it worked: Owning a sought-after word on the platform became a social flex.
Prior to launching its product, Codecademy released a new year’s challenge called Code Year. The challenge received over 400,000 sign-ups in three months.
Why it worked: Great timing (i.e. new year’s resolutions).
- Run an enticing limited-time offer
Running a promotion on your existing product, giving people a reason to pay attention and act.
- Coordinate an influencer-led promotion
Partner with an influencer to promote your product.
Reddit got its first 1,000 users when Paul Graham mentioned the platform on his blog.
Why it worked: People in tech trust Paul Graham.
- Co-marketing
Collaborate with another company to promote your products.
- Organize an exciting offline experience
Organize an in-person experience that gets people fired up about your product.
Snackpass hired 60 brand ambassadors and sponsored university-centric events for every new campus launch.
Why it worked: The “cool factor” of those groups reflected on Snackpass being cool.
- Pick a fight
Take a stand against a big company or competitor, which creates controversy and attention.
although Turbo Boosts can be a powerful tool to stimulate growth, do not fall into the trap of over-relying on them
They are an unreliable source of growth.
They are neither scalable nor repeatable.
Getting a Turbo Boost to work doesn’t mean you have product-market fit, and it won’t really help you find it.