people buy (and share content) from those that they know, like, and trust. Most sharing, as it turns out, is primarily dependent on the personal relationships of your readers.

the likelihood of your content being shared has more to do with your readers relationship to others than their relationship to you.

To bring valuable and entertaining content to others.  49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action

To define ourselves to others. 68% share to give people a better sense of who they are and what they care about

To grow and nourish our relationships. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with

Self-fulfillment. 69% share information because it allows them to feel more involved in the world

To get the word out about causes or brands. 84% share because it is a way to support causes or issues they care about

some users share as a act of “information management.” 73% of respondents said that they process information more deeply, thoroughly and thoughtfully when they share it.

good content comes with a high entertainment factor.

always remember that the value you provide and the entertainment you offer can instantly make your content more sharable

This identity dilemma gives readers a direct opportunity to define themselves to others by reading the post, and then sharing it with their own audience.

People like people.

When we attach a conversation to a piece of content, we become very likely to share that content with others.

enjoyed "getting comments that I sent great information and that my friends will forward it to their friends because it’s so helpful. It makes me feel valuable.”

The truth is that one of the best ways to get people to share content is to simply produce great content time and time again.