A product vision enables teams to embrace a long-term mindset along with a somewhat flexible, step-by-step approach that helps the team navigate from where it is today to its hoped-for future.

the “GLEe” model to articulate the product that establishes the company’s initial beachhead, how you might lead from there, along with how you will expand even further.

Get Big on _____________

Lead __________________

Expand into ____________

the product vision does not have to be “right.” The product vision is vague about the exact timing, and each step is actually a hypothesis. But it’s critical to share a product vision that helps investors and employees understand how big the opportunity may be, along with a rough plan of how you will eventually get there.

The key is that all functions within a company are aware of the potential steps and agree on the level of investment for each stage at any moment in time. This helps the company to stay aligned

The key is for organizations to have shared language around the potential step-by-step product progression, along with a rough sense of the optimal level of investment at each stage.

overcommunicate to keep everyone aligned.