There are hundreds of wonderful startups waiting to be built using this simple strategy: create a product that serves the unmet needs of an individual subreddit.

Subreddits that have grown ~40% or more in the last 6 months are the most promising

It doesn't have to be millions of subscribers - anything over 50K is an opportunity to build a multi-million dollar business.

The perfect subreddit is one that you're especially well-suited for.

It's important to be passionate about the topic you choose. You need to be able to connect with the community authentically.

Aim to spend 1-2 hours everyday on the subreddit.

pro-tip: some of the best posts have lots of comments but not a lot of upvotes

The most important thing is to be authentic. Engage like a human - don't spam or use marketing speak. At this stage, you aren't looking to establish a brand or sell anything.

Instead of focusing on an action a member took, focus on what motivated them to take that action.

Look for themes that emerge. Pay special attention to problems that your startup could make a real dent in.

The best options are usually Discord servers, Slacks, Instagram pages, or Facebook Groups. You'll have to make a judgement call on which to use based on the demographics of your subreddit.

brainstorm ways you can help with the needs you uncovered. Try to think of the smallest thing you can build that will solve a problem for them.

Building is old, co-building is the future.