本周值得关注的 6 个品牌营销案例 | 案例一周 Vol.278

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淘宝把「年度热梗」穿上身

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范思哲、可口可乐……53 个品牌怎么在抖音电商做新品？

socialbeta.com/t/case-tiktok-new-11-brand-2023-10-10

Kenshi Yonezu stars in the latest Loewe campaign for AW23 - The Glass Magazine

www.theglassmagazine.com/kenshi-yonezu-stars-in-the-latest-loewe-campaign-for-aw23/

Chanel, Loewe, Rimowa, and Tiffany reinvent romance for China’s Qixi festival | Jing Daily

jingdaily.com/chanel-loewe-rimowa-fendi-tiffany-reinventing-for-china-qixi-festival/

Alia Bhatt stars in Gucci's 10th anniversary 'Chime' campaign with a special message for Indian women

www.vogue.in/content/alia-bhatt-launches-the-gucci-10th-anniversary-chime-campaign-with-a-special-message-for-indian-women

Givenchy X Undercover 驚喜攜手合作! 限量聯名 T 裇本週六東京發售

ztylez.com/fashion/fashion-news/2023/08/25/90653/

Liu Wen & Jing Boran Model Chanel Coco Crush Jewelry Collection

www.designscene.net/2023/08/chanel-coco-crush-jewelry.html

LOEWE’s Japan Campaign With Kenshi Yonezu

www.designscene.net/2023/08/loewes-japan-kenshi-yonezu.html

Balenciaga Celebrate Love with a Special Collection for Qixi Festival

www.lofficielsingapore.com/fashion/balenciaga-qixi-festival-collection-series-love-2023-fashion-handbags

與吉卜力合作、找來北野武入鏡，到全球首間皮件修復店選址大阪！Loewe會是最“哈日”的品牌嗎？ | Bella.tw儂儂

www.bella.tw/articles/news/40384

這才是韓韶禧的顏色！Charles & Keith 聯名藝術家推「暗黑系單品」，女神搶先上身瑪莉珍鞋、腋下包價格一次看 | Bella.tw儂儂

www.bella.tw/articles/trends/41892

A Floral Marketing Campaign that Connects

medium.com/@madamevision/a-floral-marketing-campaign-that-connects-cb7316e242f3

Kenzo names Vernon as first global brand ambassador

ww.fashionnetwork.com/news/Kenzo-names-vernon-as-first-global-brand-ambassador,1531987.html

24SS東京時裝週 帶頭改變亞洲時尚日程

www.fashionexpress.org.tw/focus/paper/5739993550

Age & Fashion: An Ongoing Issue in South Asia — South Asian New York Fashion Week

www.sanyfw.com/sanyfw-blog/age-and-fashion-an-ongoing-issue-in-south-asia

Third quarter revenue postings have shown a shift in luxury dynamics

fashionunited.com/news/business/third-quarter-revenue-postings-have-shown-a-shift-in-luxury-dynamics/2023102756550

Five Ways Gen Z is Transforming Luxury and Fashion

www.euromonitor.com/article/five-ways-gen-z-is-transforming-luxury-and-fashion

Apply for an Electronic Travel Authority (ETA)

malaysia.highcommission.gov.au/klpr/ETA.html

【書摘】劉致昕／滴水成湖，轉譯新疆的故事──專訪《新疆再教育營》作者戴倫．拜勒 - 報導者 The Reporter

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Gender Roles

www.tandfonline.com/doi/abs/10.1080/00913367.2019.1566103?journalCode=ujoa20

[長文] 人人不用工作都有錢拿？初探 UBI

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五年官司终败诉：爬取领英数据“完全合法”，万亿爬虫大军蠢蠢欲动

zhuanlan.zhihu.com/p/502559348

Hotlink推出新的Prepaid Plan

www.winrayland.com/2022/01/hotlink-pantas.html

BATA Women Pink Sandals - 5615797

www.zalora.com.my/p/bata-bata-women-pink-sandals-5615797-pink-3058085

2022中国学习平板市场报告出炉，小度学习机出货量份额位居第一-品玩

www.pingwest.com/a/272178

2022年中国智能学习设备市场规模及竞争格局分析 To B与To C各占半壁江山【组图】_行业研究报告 - 前瞻网

www.qianzhan.com/analyst/detail/220/220608-2a2f69be.html

www.visaforchina.cn/KUL2_ZH/yyxz/264618.shtml

关于外国人赴华签证申请最新要求的通知 （2023年1月更新）

my.china-embassy.gov.cn/chn/fwzc/lsyw/blfhqz/202301/t20230105_11001119.htm

疫情恶化与政府失能

www.malaysiakini.com/news/560784

Alexander Rink 🇺🇦 on Twitter

twitter.com/rcvd_io/status/1610384989341745154?utm_source=substack&utm_medium=email

《記香港：陳慧》時代的說書人：說香港是福地，未免太輕佻 -《世界走走》

www.sehseh.world/article/4696494

從幻滅到自救：封城21天，老上海、外地人和在滬台灣人經歷了什麼？ - 報導者 The Reporter

www.twreporter.org/a/covid-19-omicron-china-shanghai-lockdown

「潤學潮」下最危險的逃難路徑：穿越巴拿馬叢林的中國人 - 報導者 The Reporter

www.twreporter.org/a/run-philosophy-chinese-migrants-darien-gap?utm_source=substack&utm_medium=email

在线教育合规元年，素质教育的在线场景面临哪些挑战？ | 界面新闻

m.jiemian.com/article/6746082.html

2022年中国在线教育行业发展报告

zhuanlan.zhihu.com/p/583261805

故宫超级IP打造记：故宫是怎么一路火起来的？ | 人人都是产品经理

www.woshipm.com/marketing/1963188.html

银行APP升级日益“美团”化 能否实现活跃度大跨步？

www.laohu8.com/post/621540603

手机银行升级“做减法” 数字化转型精耕细作-新闻-上海证券报·中国证券网

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工行发布手机银行8.0版本 实现代际跨越新发展

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IP建设：角色设计与世界观构建 - 腾讯游戏学堂

gameinstitute.qq.com/article/10046