The Convergence and Divergence Between SVOD, Television, and Online Platforms: Exploring the Role of Niche Content and Human Connection

Ulrich Fischer

Hatched by Ulrich Fischer

Apr 13, 2024

3 min read

0

The Convergence and Divergence Between SVOD, Television, and Online Platforms: Exploring the Role of Niche Content and Human Connection

In today's digital landscape, the lines between SVOD (Subscription Video on Demand), television, and online platforms are becoming increasingly blurred. While the focus on promoting cultural diversity often centers around the opposition between traditional television and SVOD, the question of content creation within online social environments remains largely unexplored. This is perhaps because discussions about cultural diversity prioritize the production of content rather than the content that is actually consumed. However, it is crucial to recognize that the younger generation's consumption habits extend beyond traditional cinematic or audiovisual works.

One significant trend that has emerged alongside these converging platforms is the growing importance of niche content and community. Coinciding with the rise of generative AI, the ability of machines to produce human-like content has pushed human creators to offer unique experiences that only they can provide. Human beings excel at bringing together and managing communities of like-minded individuals. While the term "content" is often associated with news or information, online content tends to have a lower information quotient, which is diminishing over time. The success of a paid creator is not solely dependent on the information they deliver, but rather how it is delivered and by whom.

The literal and figurative voice of a creator, their background, journey, aspirations, and even their flaws and mistakes, all contribute to the value proposition they offer. These elements form the reason why people choose to follow and engage with them over others. In an online world saturated with abundant content, the definition of quality has become increasingly subjective and specific. Consequently, there is more room for a diverse range of human creators to write and teach about different topics.

Even as AI continues to improve its ability to generate objectively correct but neutral content on various subjects, there will always be space for humans to take this information and present it in a manner that resonates with other humans. In fact, the availability of correct information will empower more individuals to create content based on their unique perspectives. As the digital world becomes flooded with free, machine-generated content, people will crave authentic and substantial experiences. This desire will extend beyond the online realm and encompass offline interactions, which humans excel at facilitating.

In light of these observations, here are three actionable advice for content creators and platforms looking to navigate this convergence and divergence:

  • 1. Embrace your niche: Instead of trying to appeal to a broad audience, focus on catering to a specific community. By providing unique insights and experiences, you can establish yourself as an authority within that niche and foster a loyal following.
  • 2. Cultivate human connection: Leverage the strengths of human interaction and community management. Engage with your audience, listen to their feedback, and create a sense of belonging. This personal touch can set you apart from machine-generated content and foster deeper connections with your audience.
  • 3. Emphasize authenticity and individuality: As AI becomes more capable of producing content, it is crucial to highlight your distinct voice, background, and personal journey. Your genuine story and perspective will resonate with audiences seeking a more human and relatable experience.

In conclusion, the convergence and divergence between SVOD, television, and online platforms present unique opportunities for content creators and platforms. By embracing niche content, cultivating human connection, and emphasizing authenticity, creators can carve out their space in the digital landscape. As the world becomes inundated with machine-generated content, there will always be a hunger for the human touch and the meaningful interactions that only humans can provide.

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