"The Changing Landscape: From Human Brains to Subscription Models"

"The Changing Landscape: From Human Brains to Subscription Models"

In a world filled with technological advancements, it's easy to compare the human brain to a computer. However, this analogy falls short in capturing the true essence of our intelligence. The book, "The Extended Mind," sheds light on the fact that our intelligence extends well beyond the boundaries of our brain. Unlike a computer, which operates the same regardless of its environment, the human brain is incredibly sensitive to context.

The metaphors we use shape our perception of the world. While some argue that the brain is like a computer, others, like Gurwinder, propose a different perspective - that the brain is a machine that tries to circumvent thinking. In a society where time is a precious commodity and information is abundant, people often rely on shortcuts to make decisions. These shortcuts can be influenced by various factors such as feelings, aesthetics, environment, relationships, and even vibes.

On a different note, the era of subscriptions seems to be coming to an end. Many individuals have resorted to creating their own content and selling it through platforms like Substacks or OnlyFans. However, this has led to an oversaturation of similar products, diluting the uniqueness of each offering. While bundling like-minded content together may seem like a solution, it essentially reinvents the concept of a website.

The confusion between the ease of creation and the ease of success is a common pitfall. The term "distribution" has two sides - technical distribution and social distribution. Podcasters, for example, marveled at the ease of technically distributing their content. With minimal equipment and resources, they could reach a global audience. However, social distribution, which encompasses accessing markets, audiences, and capital, proved to be more challenging. In fact, there seems to be an inverse correlation between the ease of technical distribution and the difficulty of achieving social distribution.

As we navigate the changing landscape of our world, it's essential to adapt and evolve. Here are three actionable pieces of advice to consider:

• 1. Embrace the complexity of the human brain: Recognize that the brain is not a computer and that intelligence goes beyond the confines of our skulls. Consider the context and various factors that influence decision-making, rather than relying solely on logic and rationality.

• 2. Innovate beyond subscriptions: Look for novel ways to share and monetize your content. Instead of following the subscription model, explore bundling or other creative approaches that bring together diverse voices and viewpoints. Be open to reinventing traditional concepts to find a solution that resonates with your audience.

• 3. Understand the nuances of distribution: While it may be easy to technically distribute your product or content, don't overlook the importance of social distribution. Invest time and effort into building networks, connecting with your target audience, and seeking out opportunities for growth. Distribution is not just about reaching a wide audience; it's about accessing markets, building relationships, and securing the necessary resources.

In conclusion, our understanding of the human brain and the way we consume and distribute content is evolving. It's crucial to recognize the limitations of comparing our minds to computers and to explore alternative perspectives. Additionally, as the subscription era comes to a close, it's vital to seek innovative approaches to content creation and distribution. By embracing the complexity of our intelligence and adapting to changing trends, we can thrive in this ever-evolving landscape.