17 Untapped Ways to Find New Content Ideas and On-Page SEO: The Definitive Guide (2023)

Rahul Saigal

Hatched by Rahul Saigal

Jul 14, 2024

5 min read

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17 Untapped Ways to Find New Content Ideas and On-Page SEO: The Definitive Guide (2023)

Introduction:

In the ever-evolving world of content creation, finding new and unique content ideas is crucial. Similarly, optimizing your content for search engines and users through on-page SEO practices is essential for ranking and visibility. This article combines 17 untapped ways to find new content ideas with a comprehensive guide on on-page SEO practices.

1. Use Google Image Tags:

One effective way to generate new content ideas is by using Google Image tags. By typing in a broad topic idea into Google Images, you can explore the suggested tags related to the search. For instance, if you search for "Paleo Diet," the suggested tags can lead to topics like "Paleo diet meal plan" or "Paleo Diet breakfast."

2. Facebook Ad Library:

The Facebook Ad Library serves as an untapped source of proven content ideas. By searching for a Facebook page within your niche, you can identify boosted posts that promote specific content. If someone is investing in promoting a piece of content, it is likely performing well. Analyzing the exact words and phrases used in these promoted posts can provide valuable insights.

3. The Reddit Keyword Research Tool:

Unlike most keyword research tools, The Reddit Keyword Research Tool offers hot topics discussed on Reddit. This tool also pulls monthly search volume data from the Google Keyword Planner, providing a comprehensive understanding of popular topics.

4. Best By Links Reports:

To determine if your content will attract backlinks, utilize the "Best By Links" report offered by SEO tools like Semrush. This report showcases the pages on a site with the most backlinks. By applying The Skyscraper Technique to these proven content pieces, you can create even more link-worthy and valuable content.

5. The Exploding Topics Tool:

Consistently finding new topics can be challenging, but the Exploding Topics Tool simplifies the process. This free tool scans the web for trending and popular topics. By sorting the list of topics by categories, such as tech or fitness, you can focus on topics relevant to your niche.

6. Scan Blog Comments:

Blog comments can be a goldmine for content ideas. Analyzing the comments section allows you to identify topics that your audience demands, even if they may not align with traditional keyword research. By addressing the interests and questions of your audience, you can create valuable and engaging content.

7. Competitor's YouTube Channels:

Examining a competitor's YouTube channel provides insights into the topics that resonate with their audience. Sorting their videos by "Most popular" reveals the topics that have performed well. This strategy can be applied to various content formats, such as blog posts, infographics, or podcasts.

8. Product Hunt:

Product Hunt showcases products that are winning awards, providing valuable insights into growing niches and the problems people are looking to solve. By curating a list of the most popular products in a specific niche, you can create content that addresses the needs and interests of your target audience.

9. Google Analytics Landing Pages Report:

Utilizing the landing pages report in Google Analytics helps generate content ideas based on what is driving traffic to your website. Analyzing the performance of different landing pages can provide insights into the successful content topics, formats, authors, promotional strategies, SEO practices, and visuals that resonate with your audience.

10. The Content Relaunch:

When struggling to come up with new content ideas, consider relaunching one of your older posts. By updating and enhancing the existing content, you can attract new traffic and increase organic visibility.

11. Create Yearly Guides:

In competitive niches, ranking for highly competitive keywords can be challenging. Instead of creating blog posts on competitive topics, consider creating annual guides. While you may not rank first for competitive keywords, you can rank for "keyword + year" versions of the term.

12. Content Swipe File:

Creating a "swipe file" allows you to collect and curate content that you find interesting, inspiring, or cool. These can serve as valuable assets for your content team, providing fresh ideas and perspectives that may not be directly related to your site's niche.

13. Google's Searches Related To:

Google's "Searches related to" feature offers a valuable source of low-competition long-tail keywords. By searching for a broad topic and exploring the related searches at the bottom of the page, you can uncover topic ideas directly from Google.

14. Find Super Low-Competition Keywords:

Reverse engineering a competitor's top keywords using a keyword research tool enables you to filter for low competition terms with buyer intent. By focusing on keywords with low competition and a higher cost-per-click, you can identify untapped opportunities.

15. A/B Rankings Keyword Questions Tool:

The A/B Rankings Keyword Questions Tool scrapes the "People also ask" section of search results, providing a list of hot questions people want answers to. Incorporating these questions into your content can make it more valuable and relevant to your audience.

16. Podcast Titles and Descriptions:

Exploring podcasts within your niche can provide quick and effective topic ideas. By spending a few minutes on a podcast's page, you can discover relevant and engaging topics.

17. Conference Talks:

Conference agenda pages offer unique and in-demand content ideas. These topics are often paid for, indicating their importance and relevance to the audience. By leveraging conference talks, you can stay ahead of the curve and provide valuable insights to your audience.

Conclusion:

Finding new content ideas and optimizing them through on-page SEO practices are essential for success in the digital landscape. By incorporating these untapped methods for content ideation and following the comprehensive on-page SEO guide, you can attract more traffic, engage your audience, and improve your visibility on search engines.

Actionable Advice:

  • 1. Regularly explore Google Images tags and Facebook Ad Library to uncover new content ideas backed by data.
  • 2. Utilize the Reddit Keyword Research Tool and Best By Links Reports to identify hot topics and create link-worthy content.
  • 3. Experiment with creating yearly guides, utilizing schema, and optimizing for featured snippets to boost your content's visibility and click-through rates.

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