The 2 Hour Writer: Boosting Creativity and Content Quality

Julia McKim

Hatched by Julia McKim

Jun 20, 2024

3 min read


The 2 Hour Writer: Boosting Creativity and Content Quality

In the world of writing, creativity is key. It's what sets apart mediocre content from incredible pieces that captivate readers. Many writers struggle with finding inspiration and coming up with fresh ideas on a consistent basis. However, there is a simple yet effective technique that can help unlock your creative potential - writing down 10 ideas every single day.

James Altucher, a renowned entrepreneur and writer, swears by this practice. He believes that by challenging yourself to come up with 10 ideas daily, you not only exercise your creative muscles but also increase the quality of your ideas. This exercise acts as a catalyst for generating incredible content that resonates with your audience.

But how does this relate to the world of e-commerce and popups? Well, it turns out that 80% of brands are losing revenue because they suck at the basics of popups. Popup forms are a powerful tool for collecting email subscribers and boosting conversion rates. However, many businesses fail to optimize their popups, resulting in lost subscribers and revenue.

Daniel Filipe, a retention marketing expert, understands the importance of a solid e-commerce list growth strategy. According to him, following three simple steps can double your conversion rate and prevent you from losing subscribers and revenue every day.

The first step is to focus on your offer. The offer is the biggest impacting factor when it comes to popups. Filipe suggests trying out different types of offers, such as percentage-based discounts versus dollar-based discounts. For example, you can test a 15% off offer against a $15 off offer. Additionally, offering a gift with a purchase or a buy one get one free deal can also be effective. The key here is to continuously test different offers and see which ones resonate with your audience the most.

The second step is to create different mobile and desktop popups. Both mobile and desktop users have unique preferences and behaviors, so it's crucial to AB test these forms individually. Filipe warns against using images on mobile popups, as space is often restricted. Furthermore, he advises keeping the number of fields your customers have to fill in to a minimum. The more fields there are, the lower your conversion rate will be. Simplify the process for your users to maximize your chances of converting them into subscribers.

Lastly, Filipe emphasizes the importance of testing. Testing different variations of your popups is the only way to truly understand what works and what doesn't. Don't be afraid to experiment and make adjustments based on the data you collect. The key to success lies in continuously optimizing your popups to maximize their effectiveness.

In conclusion, boosting creativity and optimizing popups go hand in hand. By challenging yourself to come up with 10 ideas every day, you not only enhance your creative abilities but also set yourself up for incredible content. When it comes to popups, focusing on your offer, creating different mobile and desktop forms, and continuously testing are the keys to doubling your conversion rate and preventing revenue loss.

Actionable Advice:

  • 1. Challenge yourself to write down 10 ideas every day. This practice will boost your creativity and lead to better content creation.
  • 2. Optimize your popups by testing different offers. Experiment with percentage-based discounts, dollar-based discounts, and freebies to see what resonates with your audience.
  • 3. AB test your mobile and desktop popups separately. Tailor your forms to the unique preferences and behaviors of each audience segment. Keep the mobile form simple and avoid using images to maximize conversion rates.

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