The Aesthetic of Resentment and the Growth of Small and Medium Enterprises


Hatched by Thati

Jul 02, 2024

4 min read


The Aesthetic of Resentment and the Growth of Small and Medium Enterprises


Resentment is a complex emotion that can manifest in various ways, both in the realm of psychology and in different aspects of society. In this article, we will explore the aesthetics of resentment and its impact on the growth of small and medium enterprises (SMEs). We will delve into the origins of resentment, its representation in literature and film, and its connection to economic factors such as the recovery of family income. Additionally, we will discuss the growth of SMEs in different sectors and regions, examining the role of economic policies and inflation control. By exploring these interconnected themes, we aim to provide a comprehensive understanding of resentment and its implications for business growth.

The Origins of Resentment:

Resentment is often characterized by a sense of moral superiority and a desire for revenge. It stems from the refusal of individuals to engage with their own desires and instead blame others for their unhappiness. This refusal leads to a constant repetition of negative emotions and a need for vengeance against perceived agents of their suffering. The overcoming of resentment requires individuals to acknowledge their own ambivalence and recognize the other as both themselves and someone they want to expel from their lives.

The Aesthetic of Resentment in Dramaturgy and Film:

In the realm of dramaturgy, the power of resentment lies in its ability to create identification and sympathy among the audience. Characters driven by resentment often embody a sense of victimhood and justified vengeance, appealing to viewers who either identify with their resentment or feel sympathy due to their own guilt. These characters do not require deep psychological consistency but rather present themselves as morally righteous, making them ideal for the composition of melodramas. The repetition of resentment in these narratives functions similarly to a symptom, maintaining the repressed emotions while providing a sense of pleasure derived from the act of repetition.

Nietzsche and the Pathology of Resentment:

Friedrich Nietzsche, a philosopher who exposed the pathology of resentment, challenged the moral values of the Judeo-Christian tradition. He argued that resentment stems from an infatuation with revenge and a hatred of life. Nietzsche's critique inverted the moral opposition between "good and evil" to "good and bad," emphasizing the resentment of the weak and suffering. He recognized the passive resistance and the pleasure derived from revenge in the resented individual's refusal to act and engage with life.

The Aesthetic of Resentment in Film:

The film "The Piano" directed by Jane Campion exemplifies the aesthetic of resentment. It portrays the oppression of a woman in marriage and explores themes central to feminism. The protagonist's resentment and desire for revenge drive the narrative, highlighting the power of resentment in storytelling. In contrast, the film "Dead Man" directed by Jim Jarmusch represents the overcoming of resentment. The naive protagonist is confronted with the consequences of his choices, leading him on a transformative journey. The film challenges societal norms and incorporates ironic references to the repressed origins of Western culture.

The Growth of Small and Medium Enterprises:

In a separate context, SMEs experienced a significant growth of 7% in 2023. This growth was attributed to the recovery of family income and favorable effects from the labor market. Economic policies such as the expansion of social programs like Bolsa Família and the real increase in the minimum wage played a crucial role in stimulating consumer purchasing power. Although there was a decline in the commerce sector, the service sector witnessed a growth of 4.4%, with the fourth quarter alone experiencing a 9.8% increase. In the infrastructure sector, activities such as infrastructure works and waste disposal experienced a 2% decline in 2023. However, all regions of the country experienced growth, with the Northern region leading the way due to a weak comparison base from the previous year.


Resentment, with its aesthetic appeal and psychological complexities, has far-reaching implications in different aspects of society. It has a significant impact on storytelling, as exemplified in literature and film, and can also influence economic factors such as the growth of SMEs. To overcome resentment, individuals must confront their own ambivalence and embrace personal responsibility. In the business realm, SMEs play a vital role in the economy, and their growth is influenced by various factors, including economic policies and inflation control. By understanding the aesthetics of resentment and its connections to business growth, we can develop actionable insights to foster a healthier and more productive society.

Actionable Advice:

  • 1. Foster self-reflection: Encourage individuals to confront their own desires and take responsibility for their actions, rather than resorting to resentment and blame.
  • 2. Promote empathy and understanding: Encourage a culture of empathy, where individuals can recognize the complexities of their emotions and develop a deeper understanding of others' perspectives.
  • 3. Support small and medium enterprises: Recognize the importance of SMEs in economic growth and provide support through policies that facilitate their development and success.

In conclusion, the aesthetics of resentment offer valuable insights into human psychology, storytelling, and economic growth. By exploring the origins and manifestations of resentment, we can gain a deeper understanding of ourselves and society as a whole. Additionally, by fostering empathy and supporting SMEs, we can create a more harmonious and prosperous environment for individuals and businesses alike.

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