The Impact of Technological Dependence and the Uberization of Work


Hatched by Thati

Jan 19, 2024

3 min read


The Impact of Technological Dependence and the Uberization of Work

In the documentary "GIG - A Uberização do Trabalho," the concept of technological dependence and the culture of urgency in contemporary society are explored. It delves into the difference between what is urgent and what is truly important. Furthermore, it sheds light on the phenomenon known as the "Uberization of Work" and how technological advancements have led to precarious conditions for workers, particularly in the sharing economy platforms.

One of the key aspects examined in the documentary is the impact on professions such as app-based drivers and domestic service providers. It highlights the precariousness of these jobs, the fluctuation in earnings, and the changing working conditions over time. The documentary also dives into the gamification and individualism prevalent in these platforms. It discusses how these elements affect the perception of work, promoting harmful individualism and undermining the idea of collaboration.

A central theme that emerges from the documentary is the control exerted by algorithms and the collection of data by digital platforms. It underscores how these companies base their success on the collection and utilization of data from workers and consumers alike.

The issues raised in the documentary are not only thought-provoking but also have real-world implications. As technology continues to advance, it becomes crucial to address the challenges posed by the Uberization of work and the culture of urgency. Here are three actionable pieces of advice to consider:

  • 1. Foster a balance between urgency and importance: It is essential to prioritize tasks based on their true importance rather than succumbing to the constant pressure of urgency. By stepping back and evaluating the significance of each task, individuals can make more informed decisions about how to allocate their time and energy.
  • 2. Promote fair working conditions: As the gig economy continues to expand, it is crucial to advocate for fair working conditions and regulations that protect the rights of workers. This includes ensuring fair wages, access to benefits, and job security. Collectively, society can work towards creating a more equitable working environment.
  • 3. Advocate for data privacy and transparency: Given the increasing reliance on digital platforms, individuals should be aware of the data they are sharing and how it is being used. Advocating for stronger data privacy regulations and demanding transparency from companies can help protect individuals from potential exploitation.

In conclusion, the documentary "GIG - A Uberização do Trabalho" provides valuable insights into the impact of technological dependence and the Uberization of work. It sheds light on the precariousness of certain professions, the influence of gamification and individualism, and the control exerted through algorithms and data collection. By recognizing these issues and taking actionable steps, individuals and society as a whole can strive towards a more balanced and fair future of work.

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