Exploring the Geographical Aspects of Youth and Home Decor Industry in Brazil


Hatched by Thati

Mar 29, 2024

4 min read


Exploring the Geographical Aspects of Youth and Home Decor Industry in Brazil


The study of youth culture and its relationship with geographical contexts has gained significant attention in various academic disciplines, including social sciences and education. Concurrently, the home decor industry in Brazil has witnessed substantial growth, with a vast number of retail outlets and a significant economic contribution. This article aims to explore the common points between these two seemingly unrelated topics and shed light on the socio-spatial dynamics of youth and the home decor sector in different regions of Brazil.

Understanding the Geographical Aspects of Youth:

In recent years, scholars have delved into the geographical aspects of youth culture, recognizing the diverse ways in which young people experience and navigate their surroundings. The study "Juventude, cidade e território: esboços de uma geografia das juventudes" highlights the significance of geographical approaches in understanding youth culture and emphasizes the need for a comprehensive analysis of youth experiences in urban and non-urban contexts. The research also emphasizes the importance of recognizing the unique challenges and opportunities faced by young people in different regions.

Exploring Youth Culture in Metropolitan and Non-Metropolitan Areas:

A key aspect of the geographical study of youth culture is the examination of the disparities between metropolitan and non-metropolitan areas. "Jovens, escolas e cidades: entre diversidades, desigualdades e desafios à convivência" delves into the complexities of young people's experiences in schools and cities, highlighting the diverse range of challenges they face in terms of social inequalities, diversities, and the need for inclusive coexistence. This research emphasizes the importance of considering the specific socio-spatial dynamics of different regions when analyzing youth culture.

The Intersection of Youth and Peripheries:

The study "Juventudes e as periferias" explores the unique experiences of young people living in peripheral areas. It sheds light on the socio-spatial dynamics of these regions and highlights the ways in which young people navigate their surroundings, often facing specific challenges and opportunities. Understanding the experiences of young people in peripheries is crucial for developing policies and interventions that address their needs and promote inclusive development.

Defining Youth as a Political Act:

The concept of youth is not merely limited to age but is also influenced by temporal, spatial, and societal orientations. "Definir juventude como ato político: na confluência entre orientações de tempo, idade e espaço" highlights the need for a political understanding of youth, recognizing the agency and active engagement of young people in shaping their lives and communities. This perspective emphasizes the importance of creating spaces and opportunities for youth participation in decision-making processes.

The Home Decor Industry and its Socio-Spatial Dynamics:

Shifting our focus to the home decor industry in Brazil, it is evident that this sector plays a significant role in the country's economy. With over 238,800 retail outlets and a total revenue of R$ 96.3 billion, the industry has a substantial presence. However, the distribution of these outlets and consumption patterns vary across different regions. The South and Southeast regions account for only 7.2% of the total number of stores, while the Northeast region is responsible for 17.8%. In terms of consumption, the Sudeste region dominates with 47.2%, followed by the Sul region with 18.9%, the Nordeste region with 17.9%, and the Norte region with 8.9%. The Centro-Oeste region contributes 7.9%.

Connecting Youth Culture and Home Decor Industry:

Although seemingly unrelated, there are connections between youth culture and the home decor industry in Brazil. Young people often shape and influence consumer trends, including the choices made in home decor. Understanding their preferences and aspirations can enable the industry to cater to their needs and create products and services that resonate with the younger generation. Additionally, the geographical distribution of retail outlets indicates the potential for targeted marketing and the development of youth-centric spaces within the home decor sector.

Actionable Advice:

  • 1. Embrace youth-centered design: Incorporate elements and styles that appeal to the younger generation in home decor products and services. Stay updated with the latest trends and preferences to cater to their evolving tastes.
  • 2. Foster youth participation: Engage young people in the home decor industry by involving them in the design and development process. Seek their input and feedback to create products that resonate with their needs and aspirations.
  • 3. Address regional disparities: Recognize the socio-spatial dynamics of different regions when expanding the home decor industry. Consider the unique challenges and opportunities faced by young people in each region and tailor marketing strategies and product offerings accordingly.


The geographical aspects of youth culture and the home decor industry in Brazil offer intriguing insights into the socio-spatial dynamics of different regions. Recognizing the diverse experiences of young people and understanding their preferences can contribute to the growth and development of the home decor sector. By incorporating youth-centric design and fostering youth participation, the industry can create products and spaces that resonate with the younger generation. Additionally, addressing regional disparities ensures a more inclusive and comprehensive approach to the home decor market in Brazil.

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