Is "Creator Washing" the New Greenwashing? How to Create Luck

Kazuki

Hatched by Kazuki

Aug 30, 2023

3 min read

0

Is "Creator Washing" the New Greenwashing? How to Create Luck

In today's world, it is becoming increasingly important to question the intentions behind the claims made by individuals and companies. We have seen numerous cases of greenwashing, where companies mislead consumers into believing that their products or services are environmentally friendly, when in reality, they are not. But now, there seems to be a new form of deception emerging in the digital space - creator washing.

Creator washing refers to the act of exploiting creators by misleading them to believe that a product or service prioritizes creators more than it actually does. It is a manipulation tactic employed by companies to attract creators and gain their trust, while their true intentions may lie elsewhere. Truly ethical creator platforms, on the other hand, prioritize creator equity, diversity, mental health, and economic sustainability. They focus on the long-term success of creators rather than short-term profits.

When it comes to creator platforms, TikTok stands out as a prime example. One of its greatest strengths for community building is its suggestion algorithm. This algorithm ensures that each time a creator produces content on TikTok, they are given an equal opportunity to find new fans, regardless of their previous popularity. This promotes a fair and inclusive environment for creators, where talent and creativity are valued over follower count.

But how does luck fit into this equation? Can luck be created, or is it purely a matter of chance? According to Jason Roberts, luck can indeed be influenced by our actions. He introduced the concept of "Luck Surface Area" (LSA), which is essentially the idea that the more things we do and the more people we tell about it, the greater our chances of encountering positive random events.

Having a growth mindset and actively seeking out opportunities can significantly increase our luck surface area. It is not enough to passively hope for luck to find us. Instead, we must hustle until we stumble into it. We must prepare our minds and be sensitive to chances that others may miss. And most importantly, we must strive to become the best at what we do. By refining our skills and expertise, we position ourselves as magnets for opportunity.

It is important to note that luck is still inherently random. We cannot control or predict when luck will strike. However, by expanding our luck surface area and actively positioning ourselves for success, we increase the likelihood of encountering lucky breaks. As Charles Kettering said, "I have never heard of anyone stumbling on something sitting down." Luck requires action and effort.

In order to create luck, we must embrace extreme actions. We cannot expect to achieve extreme results without taking extreme measures. Luck is what happens when preparation meets opportunity, as Seneca famously said. It is the result of our hard work, dedication, and continuous improvement. We must be relentless in our pursuit of excellence and constantly strive to become the best at what we do.

To summarize, creator washing is the act of misleading creators into believing that a product or service prioritizes them more than it actually does. Ethical creator platforms prioritize creator equity, diversity, mental health, and economic sustainability. On the other hand, luck can be influenced by our actions and mindset. By expanding our luck surface area and actively positioning ourselves for success, we increase our chances of encountering lucky breaks. To create luck, we must hustle, prepare our minds, and become the best at what we do.

In conclusion, it is crucial to be mindful of the intentions behind claims made by individuals and companies. Whether it is greenwashing or creator washing, we must question and scrutinize the information presented to us. Additionally, we have the power to shape our own luck through our actions and mindset. By incorporating the principles of luck surface area into our lives, we can increase our chances of encountering positive random events. So, let us strive for authenticity, ethical practices, and a proactive approach to creating our own luck.

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