"The Future of Social Networks: Vertical Platforms and Upgraded Reading Tools"

"The Future of Social Networks: Vertical Platforms and Upgraded Reading Tools"

In today's digital landscape, where swiping and liking static content has become tiresome, there is a growing demand for more curated and meaningful connections. Users are seeking digital experiences that align with their online and offline interests. This is where vertical social networks come into play. These platforms enable users to share content that they can't post elsewhere, providing a unique and specialized space for individuals to connect and engage.

Even if a platform isn't the first or only place to post certain types of content, it can still succeed by providing the best tools. By offering users a way to enhance their status within their existing network, platforms like LinkedIn, Clubhouse, and Quora have gained popularity. The opportunity to build a following, whether personal or professional, is a strong incentive for individuals to join new networks. Additionally, these platforms serve as a system of record, holding all the important data related to users' profiles and interactions within the community. This encourages frequent engagement and reduces the likelihood of users churning.

The advent of new devices has also created opportunities for the emergence of new social networks. As new devices or advancements in functionality are introduced, the ways in which we can be "present" on social products expand. This, in turn, opens up new possibilities for content creation and consumption. For instance, augmented reality (AR) filters played a significant role in Snap's success, allowing the platform to extend beyond its initial user base of high school students. New devices will continue to unlock new opportunities for social networks to thrive.

In addition to the evolution of social networks, it's essential to consider the tools we use for reading. Reading, invented 5400 years ago alongside writing, has remained relatively unchanged. However, upgrading our reading tools can significantly enhance our reading experience. The average person reads at a pace of 250 words per minute (wpm). By adopting tools and techniques from Mortimer Adler's "How to Read a Book," such as inspectional reading, analytical reading, and synoptical reading, we can improve our reading speed and comprehension.

One innovative tool in the realm of reading is social reading plugins. These plugins allow readers to engage with others while consuming content, creating a collaborative and interactive reading experience. By leveraging curated filters provided by platforms like Glasp, readers can access content that aligns with their interests and preferences. The social reading trend is just getting started, and its potential for growth and engagement is immense.

In conclusion, the future of social networks lies in the development of vertical platforms that cater to users' specific interests and provide unique tools for content creation and engagement. Simultaneously, the reading experience can be enhanced through upgraded tools and techniques that enable faster reading and deeper comprehension. To thrive in this evolving landscape, here are three actionable pieces of advice:

• 1. Identify niche interests and develop a vertical social network that caters to those specific communities. Provide tools and features that enhance users' status within their networks.

• 2. Embrace new technologies and devices to unlock new opportunities for content creation and consumption. Stay ahead of the curve by adopting advancements like AR filters and other innovative features.

• 3. Explore social reading plugins and collaborative reading experiences. Foster a sense of community and engagement among readers by leveraging curated filters and interactive tools.

By embracing these strategies, entrepreneurs and creators can position themselves at the forefront of the next wave of billion-dollar consumer companies and contribute to the evolution of social networks and reading tools.