"Unlocking the Power of Retention and Content Marketing"

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Sep 23, 2023
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"Unlocking the Power of Retention and Content Marketing"
Retention in the Times of COVID-19 — Reforge
Building and deepening user habits is essential for creating great retention. It involves understanding user motivations, addressing cognitive and physical friction, and providing rewards. However, revenue retention is not the primary focus. Instead, improving retention requires focusing on Activation, Engagement, or Resurrection. It's crucial to identify and retain the marginal audience rather than trying to keep everyone. By understanding if the marginal audience is experiencing real value or just temporal value, you can ensure that they will retain.
The Content Marketing Handbook - Priceonomics
Content marketing is not just about creating content; it's about making things happen when you publish content. Good content serves as a catalyst for performance. It's important to have great ideas, a plan for distribution, and execute that plan. Publishing popular and interesting content on your own website can often yield better results than relying on external platforms. Authentic information that your company has access to is the currency of valuable content marketing. By focusing on writing about your company's unique information, you can establish yourself as a leader and attract press mentions and customer leads.
Actionable Advice:
- 1. Identify and retain the marginal audience: Instead of trying to keep everyone, focus on understanding if the marginal audience is experiencing real value or just temporal value. This will help improve retention.
- 2. Write about authentic information: Your company has a wealth of knowledge about its industry. Utilize this information to create valuable content that establishes your expertise and attracts press mentions and customer leads.
- 3. Have a distribution channel and target audience in mind: When creating content, consider how it will be distributed and who your target audience is. This will help ensure that your content reaches the right people and achieves the desired impact.
In conclusion, retention and content marketing are powerful strategies for driving success in today's digital landscape. By understanding the core inputs of retention and focusing on the marginal audience, businesses can improve their retention rates. Similarly, by creating authentic and valuable content that is well-distributed, companies can establish themselves as leaders in their industries and attract a loyal audience. With the right strategies and execution, businesses can unlock the power of retention and content marketing to achieve their goals.
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