Social Media Predictions for 2021: The Intersection of Censorship, Community Purchases, and Implicit Social Sharing

Kazuki

Hatched by Kazuki

Sep 12, 2023

4 min read

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Social Media Predictions for 2021: The Intersection of Censorship, Community Purchases, and Implicit Social Sharing

In the ever-evolving landscape of social media, it is crucial to stay ahead of the trends and anticipate the changes that lie ahead. As we step into 2021, several predictions emerge, shedding light on what to expect in the world of social media.

One prominent prediction revolves around the concept of censorship. While some platforms, like Twitter, have been known for their strict censorship policies, others, such as Parler, have taken a more relaxed approach. In 2021, we can expect to see an increase in censorship on certain platforms as they aim to regulate the content shared by their users. Conversely, platforms like Parler may experience less censorship, providing a space for individuals who prefer a more unrestricted environment.

Another significant development that will shape the social media landscape in 2021 is the rise of impulsive community purchases. With the integration of e-commerce features directly into social media platforms, it has become easier than ever for community members to make spontaneous purchases. This trend benefits both community leaders and members, as it creates a win-win situation. Leaders can leverage this feature to monetize their influence, while members can indulge in their impulsive buying tendencies within the convenience of their social media feeds.

As the social internet becomes more intimate, vertical networks and social networks specifically designed for close friends will gain popularity. In this context, auto-sharing features will take center stage. Implicit social sharing, where content is automatically shared without explicit action from users, will become en-vogue. This trend allows for more spontaneous conversations among friends and family, fostering a sense of closeness. In fact, it is predicted that hundreds of millions of people will adopt auto-sharing as a daily habit, further blurring the line between online and offline interactions.

While audio-based platforms like podcasts have gained significant traction in recent years, 2021 may witness the emergence of an audio social network that surpasses the success of podcast companies. With the increasing demand for audio-based content and the growing popularity of voice-based interactions, an audio social network has the potential to become a billion-dollar company. This prediction highlights the shifting preferences of users and the importance of catering to their evolving needs.

Furthermore, when it comes to monetization models, ad-based approaches may take a backseat in 2021. Instead, paid social apps are expected to rise in popularity. Social media platforms that offer premium features and charge users a monthly fee, ranging from $5 to a staggering $5,000, may become the new norm. This shift signifies a move towards a more exclusive and personalized social media experience, where users are willing to invest in a curated and ad-free environment.

In light of these predictions, it becomes clear that social media is evolving into a more "stretchy" and adaptable space. The year 2021 presents a unique opportunity for entrepreneurs and innovators to build social startups and capitalize on the changing landscape. With the right strategies and foresight, this could be one of the best years in history to embark on a social media venture.

Building a successful social startup requires careful consideration and action. Here are three actionable pieces of advice to guide aspiring entrepreneurs in this endeavor:

  • 1. Embrace the evolving nature of social media: Stay ahead of the trends and adapt your strategies accordingly. Be open to exploring new features and platforms that align with the changing preferences of users.
  • 2. Foster strong win-win relationships: In a competitive environment, it is crucial to build strong relationships with your community members. Focus on creating value for both parties and establish a sense of loyalty and trust that goes beyond mere transactions.
  • 3. Prioritize personalization and exclusivity: As users seek more personalized experiences, consider incorporating premium features into your social app. Offer a curated environment that caters to the unique needs and preferences of your target audience. Strive to create a space where users are willing to invest in an ad-free and tailored experience.

In conclusion, the social media landscape in 2021 will witness a blend of censorship and freedom, impulsive community purchases, implicit social sharing, the rise of audio social networks, and a shift towards paid social apps. Entrepreneurs who can navigate these changes and leverage them to their advantage have the potential to build successful social startups. As we step into the new year, it is an exciting time to be part of the ever-evolving world of social media.

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