Pre-Seed Funding: What It Is, How It Works & 7 Sources: The AI Writer

Kazuki

Hatched by Kazuki

Sep 13, 2023

5 min read

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Pre-Seed Funding: What It Is, How It Works & 7 Sources: The AI Writer

In the world of startup funding, pre-seed funding plays a crucial role in bringing early-stage ideas to life. These funds are typically used to develop an early version of the product and acquire customers through marketing efforts. Pre-seed rounds are usually smaller, totaling less than $1 million, and are geared towards turning an idea into a tangible concept or alpha product. However, raising funds during certain times of the year can be challenging, such as the end-of-year holidays and early summer when investors are on vacation. It's advisable to have a cash buffer of around 25% to cover unexpected costs that may arise during the execution of the plan.

According to our research on pre-seed rounds, US startups raise an average of $626,360, while startups in the rest of the world raise an average of $538,108. It's important to have a cash runway of 12-18 months, along with a buffer of 4 months, totaling 16-24 months of runway. Closing a pre-seed round can be a lengthy process, with founders typically needing to attend an average of 26 investor meetings. The timeline for closing a round varies, with 15% of founders closing within 1-6 weeks, 42% taking between 7-18 weeks, and the remainder taking 19 weeks or more.

When pitching to pre-seed investors, they are looking for a proof of concept, a clear plan to monetize the business, and references from potential customers indicating their willingness to pay for the product or service. If you lack the technical skills to build a proof of concept on your own, it's advisable to find and add a technical co-founder to your team. Additionally, having a team of 2-3 founders is often seen as less risky than being a solo founder.

There are various sources of pre-seed funding, including angel investors, pre-seed VC firms, accelerators, and equity crowdfunding platforms. Angel investors typically invest anywhere from $1,000 to $1,000,000, with an average check size between $25,000 to $100,000. It's important to ensure that your angel investors are accredited investors to avoid complications during future rounds with institutional investors. Pre-seed VC firms can write larger checks, ranging from $100,000 to $1 million.

Accelerators, which are often founded and funded by investors, offer funding in the range of $25,000 to $500,000 in exchange for equity. These programs provide valuable resources, mentorship, and networking opportunities to help startups grow. Equity crowdfunding platforms, on the other hand, allow early-stage startups to raise up to $5 million per year from the crowd, including non-accredited investors. This model has gained popularity thanks to platforms like Republic, Start Engine, and WeFunder.

Now, let's shift our focus to the world of writing and the impact of artificial intelligence on the industry. The rise of AI has revolutionized the way content is created, acquired, and distributed. Bestselling author James Patterson serves as an example of someone who understands the importance of economic incentives in the creation and distribution of content. Patterson treats writing as a product and is willing to sell it as such.

The advent of digital platforms like Amazon's Kindle has drastically changed the distribution landscape for authors. With zero distribution costs, authors now compete based on their acquisition methods or the quality of their content. This shift has diminished the role of traditional publishers, and independent authors have gained significant traction in the market.

The power of algorithms in shaping consumer attention cannot be overlooked. TikTok's recommendation algorithm, for example, has given rise to communities like BookTok, where books gain immense popularity. Barnes and Noble and Indigo, major booksellers, have acknowledged the influence of BookTok on book sales.

However, as algorithmic recommendation feeds dominate the content landscape, there is a growing concern that the content being created is driven by economic incentives rather than artistic value. This phenomenon, often referred to as the "Pattersonification" of everything, leads to an abundance of low-quality, formulaic content that caters to algorithmic preferences.

The shift in power dynamics from traditional gatekeepers like the New York Times to algorithms has redefined what it means to be a successful author. Authors now need to create content that resonates with internet audiences and leverages the power of algorithms for maximum exposure.

Furthermore, the rise of AI-powered writing tools, such as Sudowrite and GPT-3, has further amplified the democratization of creativity. These tools allow more people to become artists, blurring the lines of traditional writing archetypes. However, it remains to be seen whether these tools are a net positive for the industry as a whole.

In conclusion, pre-seed funding and the rise of AI in the writing industry share common themes of economic incentives, democratization, and the impact of algorithms. To navigate the world of pre-seed funding, founders should focus on building a proof of concept, having a clear monetization plan, and leveraging the right sources of funding. In the writing industry, authors must adapt to the changing landscape by creating content that resonates with internet audiences and harnessing the power of AI tools.

Here are three actionable pieces of advice:

  • 1. Build a strong network of potential investors and attend as many investor meetings as possible to increase your chances of closing a pre-seed round.
  • 2. Embrace the power of algorithmic platforms like TikTok to promote your content and engage with online communities that align with your target audience.
  • 3. Continuously adapt and learn to leverage AI-powered writing tools to enhance your writing process and stay relevant in a rapidly evolving industry.

Both pre-seed funding and the AI-driven writing industry are constantly evolving, and it's crucial for founders and authors alike to stay informed, adapt to new trends, and seize opportunities in their respective fields.

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