Think Deeper: Upgrade your HQ&A Notes with Up, Down, and Across (Pt 3)

Kazuki

Hatched by Kazuki

Jun 30, 2023

4 min read

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Think Deeper: Upgrade your HQ&A Notes with Up, Down, and Across (Pt 3)

Where Do Great Ideas Come From?

In today's fast-paced world, innovation is crucial for individuals and organizations to stay ahead. But where do great ideas come from? How can we foster a creative environment that encourages original thinking? In this article, we will explore the research studies that shed light on the factors that contribute to innovation and provide actionable advice on how to cultivate a culture of creativity.

One key technique to enhance our understanding of texts and develop original thinking is the Highlight, Question, and Answer (HQ&A) method. The quality of the questions we ask plays a significant role in deepening our understanding and generating innovative ideas. By priming our minds to surface better questions, we can unlock new insights and become more original thinkers.

To foster a creative environment, we must first make ourselves comfortable with failure. A 2009 study on life scientists revealed the impact of incentivizing experimentation. Scientists who were funded by more permissive, long-term-minded grants achieved breakthrough innovations at much higher rates compared to their peers receiving stricter grants. This study highlights the importance of creating a psychologically safe space where failure is seen as a stepping stone towards success.

Moreover, a 2014 paper suggests that novices can often find solutions that experts overlook. When prompted to develop novel ideas, those with the least overlapping expertise demonstrated the highest levels of ingenuity. By positioning themselves near "structural holes" in an organization's network, these individuals, known as "brokers," become sources of creative ideas. Connecting disparate groups and bridging gaps leads to innovation.

Another factor that influences creative output is the motivation behind an individual's chosen role. An analysis of 11,000 research scientists found that those motivated by independence or the desire for an intellectual challenge were more innovative than those driven by salary or job security. Intrinsic motivation plays a significant role in fostering creativity. To build a creative environment, it is essential to incentivize long-term thinking and experimentation, allowing room for failure and embracing intrinsic motivators.

Interestingly, research shows that the greater the distance a participant has from the target problem, the more novel their ideas. However, novelty comes at a cost. While outsiders' solutions may be more creative, experts often find them less immediately useful. This emphasizes the importance of collaboration and communication in the innovation process. In his 1995 study, "How Scientists Really Reason," Dunbar highlights how prompting colleagues to reframe their work at different levels can unlock new reasoning and lead to innovative breakthroughs.

Traditional corporate cultures often prioritize narrow execution over broader thinking. However, research suggests that those who position themselves as brokers, connecting different areas of expertise, are the ones who reap the rewards. Effort and innovative production are more correlated with intrinsic motivators, such as independence and curiosity fulfillment. R&D scientists who choose their positions based on these factors tend to work more hours and have more patents to their name.

To summarize, great ideas come from creating an environment that tolerates failure, incentivizes long-term thinking and experimentation, and encourages collaboration and curiosity. Here are three actionable pieces of advice to foster innovation:

  • 1. Embrace failure: Create a psychologically safe space where failure is seen as a stepping stone towards success. Incentivize experimentation and long-term thinking to encourage breakthrough innovations.
  • 2. Foster collaboration: Encourage individuals to connect different areas of expertise and become brokers of knowledge. By bridging gaps and promoting cross-disciplinary collaboration, you can spark new ideas and unlock innovative breakthroughs.
  • 3. Cultivate intrinsic motivation: Motivate individuals by emphasizing independence, intellectual challenge, and curiosity fulfillment. Intrinsic motivators drive creative thinking and lead to increased effort and innovative production.

In conclusion, by priming our minds to ask better questions, embracing failure, fostering collaboration, and nurturing intrinsic motivation, we can create an environment that cultivates innovation. Great ideas come from diverse perspectives, a willingness to take risks, and a culture that values continuous learning and growth. So let's think deeper and upgrade our HQ&A notes with an open mind, looking up, down, and across to unlock our full creative potential.

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