"The Surprising Habits of Goodreads Users and Tips for Writing Effective Cold Emails"

Kazuki

Hatched by Kazuki

Aug 01, 2023

3 min read

0

"The Surprising Habits of Goodreads Users and Tips for Writing Effective Cold Emails"

Who is the average Goodreads user? You'll be surprised! With a staggering 45 million active visitors per month, Goodreads.com has become a go-to platform for book lovers around the world. But where do these users come from? If you guessed major cities like New York or Chicago, you're in for a surprise. The city with the highest number of Goodreads visitors is none other than Jakarta, Indonesia! Yes, you read that right - Jakarta!

In December alone, 20 million out of the 45 million visitors were from the United States. However, the next highest user population came from India, Indonesia, and the Philippines, totaling a whopping 7 million users! It's fascinating to see how a website dedicated to books can attract such a diverse and global audience.

Interestingly, Goodreads also reveals some gender differences among its users. Women are 40% more likely than the average user to be active on the platform, while men are actually 40% less likely to engage. This could be attributed to women being more socially inclined when it comes to sharing their reading habits.

But who are these Goodreaders in terms of their professions? Surprisingly, they are 4 times more likely to work in agriculture or the justice system. This unexpected statistic sheds light on the diverse backgrounds and interests of Goodreads users, proving that the love for books transcends all professions.

One aspect that stands out about Goodreads users is their inclination towards sites where they can read books for free, even if they are copyrighted novels. This highlights their desire for accessibility and affordability when it comes to reading, and it's an interesting insight into their reading habits.

Now that we've explored the surprising habits of Goodreads users, let's shift our focus to another topic: how to write a cold email. Cold emails can be a powerful tool for making connections and generating leads, but they need to be crafted strategically to grab attention and elicit a response.

The first key to writing a successful cold email is to be super clear about who you are. Clearly state your name, your role, and why you are worth paying attention to. This helps establish credibility and creates a sense of trust right from the start.

Next, keep your email short and concise. Long, wordy emails tend to get sorted into the "later" bucket, where they often get forgotten. Make sure your email is easy to read and gets straight to the point. A couple of paragraphs should suffice to convey your message effectively.

One crucial element in a cold email is providing value to the recipient. Include a specific ask that is low friction and easy to fulfill. For example, you could ask them to follow you on social media, provide a live demo account for them to explore, or share a PDF of screenshots showcasing your work. The key is to make it effortless for them to engage with your request, something that can be done in seconds.

Before we conclude, let's summarize the three actionable pieces of advice for writing a cold email:

  • 1. Clearly introduce yourself and establish credibility.
  • 2. Keep your email short and to the point.
  • 3. Provide a low-friction ask that adds value to the recipient.

In conclusion, the surprising habits of Goodreads users and the art of writing effective cold emails may seem unrelated at first glance. However, they both highlight the importance of understanding your audience and tailoring your approach accordingly. Whether you're connecting with book lovers or potential business leads, knowing who you're targeting and how to capture their attention is key to success. So, take these insights and tips into consideration as you navigate the world of Goodreads and cold email outreach.

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