The Next Phase of Social: Audio and Vertical Social Networks

The Next Phase of Social: Audio and Vertical Social Networks

Introduction:

The rise of audio apps and the emergence of vertical social networks have revolutionized the way we consume content and connect with others. In this article, we will explore the commonalities between these two trends and discuss the potential for innovation and growth in the social media landscape. We will also provide actionable advice for entrepreneurs and users looking to leverage these platforms effectively.

The Power of Audio:

Audio apps, such as podcasts and music streaming services, have gained immense popularity in recent years. The appeal lies in their ease of use and the personal connection they foster through the medium of voice. Unlike visual content, audio emphasizes ideas and intellectual stimulation. This unique quality has propelled the mainstream adoption of podcasts, with over half of the US population having listened to shows. The inherent social nature of audio experiences, like the emotional impact of a concert or a stadium crowd, sets the stage for the next phase of social media.

The Rise of Social Audio Experiences:

Clubhouse, a platform that combines elements of conference calls, podcasts, and live talk shows, exemplifies the potential of social audio experiences. It offers an ephemeral yet public environment, creating a new form of interactive and engaging content. By mixing and matching attributes from various audio app formats, countless configurations can be explored to create cohesive and innovative products. This opens up exciting possibilities for the future, including long-form educational content or short stories from renowned authors.

Innovation in Content Format, Business Models, and Ubiquity of Audio:

As social audio experiences evolve, three key themes are expected to emerge: innovation in content format, the evolution of business models, and the growing ubiquity of audio. Future products may introduce long-form content with unique twists, catering to specific interests and providing high-quality experiences. Additionally, the monetization potential of social audio will likely transcend sponsored promotions, unlocking new opportunities for creators and social companies. This shift towards native social audio monetization will revolutionize the industry.

Vertical Social Networks: The Next Billion-Dollar Consumer Startups:

In parallel to the audio revolution, vertical social networks are poised to become the next billion-dollar consumer startups. Users are seeking more curated and meaningful connections, as well as digital experiences aligned with their interests. Vertical-focused platforms offer the opportunity to share exclusive content that cannot be found elsewhere, appealing to users' desire for authenticity and niche communities. By providing the best tools and enabling users to enhance their status within existing networks, these platforms can attract a dedicated following.

Building a Following and Creating a System of Record:

The allure of building a personal or professional following is a strong incentive for users to join new social networks, even if they don't specifically target Gen Z. By offering features that enhance users' profiles and interactions, these platforms encourage frequent engagement and create a sense of belonging. They become a "System of Record," housing all essential data related to user profiles and community interactions. This not only fosters loyalty but also makes it harder for users to leave the platform.

New Devices and Opportunities:

The introduction of new devices and advancements in functionality provide fertile ground for the growth of vertical social networks. These innovations expand the ways in which users can engage with social products, creating opportunities for new platforms to emerge. Additionally, new devices can enable the creation of new types of content, which can serve as a launching point for innovative social networks. For example, AR filters played a significant role in Snapchat's success, attracting users beyond its initial target demographic.

Actionable Advice:

• 1. Embrace the audio revolution: As a content creator or entrepreneur, explore the possibilities of audio apps and social audio experiences. Consider how you can leverage the personal and immersive nature of audio to engage with your audience in a deeper and more meaningful way.

• 2. Find your niche: If you're looking to launch a social network, focus on a specific vertical or interest group. By catering to a niche audience, you can provide curated and valuable experiences that cannot be found on mainstream platforms. This will help you attract dedicated users and differentiate your product.

• 3. Leverage new devices and functionalities: Keep an eye on emerging technologies and advancements in functionality. Identify how these innovations can enhance the user experience and enable new types of content. By leveraging these opportunities, you can stay ahead of the curve and create unique social experiences.

Conclusion:

The next phase of social media is here, marked by the rise of audio apps and vertical social networks. The personal and immersive nature of audio, combined with the curated experiences offered by niche platforms, presents immense opportunities for innovation and growth. By embracing these trends and leveraging new devices and functionalities, creators and entrepreneurs can tap into the potential of social audio and build the next generation of billion-dollar consumer startups. The future of social media is listening closely and connecting meaningfully.