Finding Your True Calling: Combining Passion and Profit

Hatched by Kazuki
Sep 16, 2023
3 min read
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Finding Your True Calling: Combining Passion and Profit
Introduction:
Have you ever noticed that what seems like work to others doesn't feel like work to you? It's a sign that you're well-suited for that particular task or activity. In fact, the stranger your interests seem to others, the stronger the evidence that it is something you should pursue. In this article, we will explore the concept of finding work that doesn't feel like work and how it can lead to a fulfilling and successful career.
The Growth Marketing Funnel:
While the growth funnel is often depicted as a linear process, it is actually a series of loops. Many companies struggle to make paid channels work profitably and instead rely on a combination of sales, word of mouth, product-led growth, and content marketing. Brand marketing plays a crucial role in increasing the potential energy for revenue, priming users to convert at a higher rate in the future. Growth marketing, at its core, is all about data-driven revenue maximization.
The Growth Funnel: Lead Acquisition → Conversion → Engagement → Revenue → Referral
Word of Mouth: The Cost-Effective Scaling Strategy:
Word of mouth, often accelerated by referral programs, is the most cost-effective and sustainable way to scale a business. Unlike paid channels, unpaid growth benefits from not being at the mercy of ad channel volatility, ad audience risks, and CPM pressures. By focusing on building a strong customer base through positive word of mouth, businesses can achieve reliable and controllable growth.
Tailoring Growth Strategies to Different Business Models:
Different business models require different growth strategies. For a B2C SaaS app, the most likely avenues for success are Facebook Ads, content marketing, and product-led growth. Google Ads and partnerships may also yield positive results. On the other hand, for a B2C mobile app, Instagram/Facebook Ads and Apple Search are the most promising channels, with Snapchat Ads, TapJoy, and referrals potentially providing additional benefits. Lastly, product-led growth holds great potential for any app that can grow virally through users inviting others to join.
Connecting the Dots:
At first glance, the idea of finding work that doesn't feel like work and growth marketing may seem unrelated. However, they share a common theme: the importance of aligning your interests and skills with your chosen path. Just as finding work that aligns with your passions can make it feel effortless, tailoring growth strategies to suit your business model can yield more sustainable and controllable results.
Actionable Advice:
- 1. Reflect on Your Interests: Take the time to identify the activities and tasks that bring you joy and a sense of fulfillment. These can be valuable clues to finding work that doesn't feel like work.
- 2. Experiment and Iterate: When it comes to growth marketing, don't be afraid to try different channels and strategies. Keep track of what works and what doesn't, and be willing to adapt and iterate based on the data.
- 3. Foster Word of Mouth: Prioritize building strong relationships with your customers and providing exceptional experiences. Encourage and incentivize referrals to unlock the power of word of mouth marketing, which can be a game-changer for your business.
Conclusion:
Finding work that doesn't feel like work is a key ingredient in achieving career satisfaction and success. By aligning your interests and skills with your chosen path, you can tap into a sense of fulfillment and unlock your full potential. Similarly, tailoring growth strategies to suit your business model can lead to more sustainable and controllable growth. So, embrace your unique tastes, leverage data-driven insights, and let passion guide your journey towards a fulfilling and prosperous future.
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