The Power of Twitter and Glasp: Insights for Marketers in 2021

Kazuki

Hatched by Kazuki

Jul 19, 2023

4 min read

0

The Power of Twitter and Glasp: Insights for Marketers in 2021

Introduction:

In today's digital age, social media platforms play a pivotal role in marketing strategies. Twitter, despite being less popular among Americans, offers unique opportunities for marketers. On the other hand, Glasp, an AI-powered content summarizer tool, provides a revolutionary way to retain and share important information across various platforms. Let's delve into the statistics and features of both Twitter and Glasp to understand their significance in the marketing landscape.

Twitter Statistics for Marketers:

  • 1. Twitter's Dominance in Japan: While Twitter may not be the top social network in the United States, it holds the number one spot in Japan. This indicates the platform's potential for reaching a specific target audience in different regions.
  • 2. Advertising Audience: With a staggering advertising audience of 353 million, Twitter offers a vast reach for marketers to promote their products or services. This extensive user base presents ample opportunities for businesses to engage with potential customers.
  • 3. Mobile App Ranking: Twitter secures the sixth position among mobile apps, highlighting its relevance in the mobile-centric digital world. Marketers can leverage this popularity to connect with users on-the-go and enhance brand visibility.
  • 4. User Demographics: Understanding the demographics of Twitter users is crucial for effective targeting. With 70% male users and 30% female users worldwide, marketers can tailor their campaigns accordingly. In the United States, the gender gap is narrower, with 54% male and 43% female users.
  • 5. Age Group Distribution: Approximately 28.9% of Twitter's audience falls in the 25 to 34-year-old age bracket. This demographic data helps marketers create content and strategies that resonate with this specific age group, maximizing the chances of engagement and conversion.
  • 6. Twitter's News Relevance: Despite not being the primary social network for Americans, Twitter remains a vital platform for news consumption among existing users. Marketers can tap into this aspect by incorporating news-related content and updates into their Twitter strategies.
  • 7. Twitter Usage Disparity: An intriguing statistic reveals that 92% of U.S. tweets originate from only 10% of Twitter users. This information suggests that businesses should focus on engaging with the most active users to amplify their reach and impact on the platform.
  • 8. Instagram vs. Twitter: While Twitter has been synonymous with news consumption, Instagram is steadily gaining ground as a news source. Since 2019, the two platforms have nearly tied in terms of news use. Marketers should be aware of this trend and adapt their strategies accordingly to leverage both platforms effectively.
  • 9. Popular Emojis: Emojis add a touch of personality to tweets, and the most-tweeted emojis of 2020 were 😂 (tears of joy) and 😭 (crying face). Marketers can utilize these popular emojis to create engaging and relatable content that resonates with Twitter users.
  • 10. Video Views Surge: Twitter experienced a significant 62% increase in video views from 2019 to 2020. This surge indicates the growing preference for video content among users. Marketers should prioritize incorporating videos into their Twitter strategies to captivate and engage their audience effectively.

Glasp: Empowering Content Summarization and Sharing:

Now, let's shift our focus to Glasp, an AI-powered content summarizer tool that offers a range of features for users across various platforms:

  • 1. Highlight and Save: Glasp enables users to highlight and save important sections of content while browsing YouTube, Kindle, Quoteshots, and online PDF files. This feature ensures that users can retain key information without the need for traditional bookmarking methods.
  • 2. AI-Powered Summaries: With Glasp, users can receive AI-generated summaries of their notes, providing a concise overview of the highlighted content. This feature proves invaluable when searching for specific information, saving time and effort in information retrieval.
  • 3. Social Media Integration: Glasp facilitates easy sharing of summaries on social media platforms, including Twitter. Users can convert their summaries into highlights and share them with their followers, fostering engagement and knowledge-sharing.

Actionable Advice for Marketers:

  • 1. Leverage Twitter's Niche Audiences: While Twitter may not be the dominant social platform in all regions, it still holds substantial influence among specific demographics. Marketers should identify and target these niche audiences to maximize their reach and impact.
  • 2. Utilize Video Content: As video views on Twitter continue to soar, marketers should capitalize on this trend by incorporating engaging videos into their Twitter strategies. Video content has the potential to captivate audiences and drive higher levels of engagement.
  • 3. Harness the Power of Summarization with Glasp: Content summarization tools like Glasp offer marketers a unique advantage in organizing and sharing valuable information. By utilizing Glasp's features, marketers can enhance their knowledge-sharing efforts and streamline their content curation processes.

Conclusion:

Twitter remains a powerful platform for marketers, providing access to diverse audiences and invaluable opportunities for engagement. Additionally, Glasp's AI-powered content summarizer tool revolutionizes the way users retain and share important information across various platforms. By incorporating these insights and utilizing actionable advice, marketers can harness the potential of Twitter and Glasp to elevate their marketing strategies in 2021 and beyond.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)