The Power of Doing and Communicating: How to Make an Impact in Your Field

Kazuki

Hatched by Kazuki

Jul 16, 2023

3 min read

0

The Power of Doing and Communicating: How to Make an Impact in Your Field

In today's fast-paced world, it's not enough to simply have skills or knowledge in your chosen field. In order to stand out and make an impact, you need to do things and tell people about them. This concept can be summed up in the phrase, "Do things, tell people."

The first step in this process is to make something that you can talk about. It doesn't have to be groundbreaking or revolutionary. It just needs to be cool and interesting. Take the time to really dive into a project and go crazy with it. Even if it ends up being the least useful thing you've ever made, if you can talk about it passionately, it will catch people's attention.

Once you've created something interesting, the next step is to find events or gatherings where the people you want to work with are. Attend conferences, meetups, or even social events where you can connect with like-minded individuals. This is your opportunity to get a drink (or not) and talk to them about the project you've created. Relax and have a genuine conversation. Chances are, they will find it interesting too, simply because you're enthusiastic about it.

By sharing what you've created and talking about it, you open up opportunities for collaboration, networking, and potentially even job offers or investments. People appreciate individuals who are passionate and have something unique to offer. By making friends who think what you do is cool, you establish a reputation for yourself as someone who is innovative and talented in your field.

Furthermore, this approach can lead to becoming known as "the person who did that cool thing." When someone has a project or idea that is related to your area of expertise, they will naturally turn to you first. This can lead to exciting opportunities and further growth in your career.

In the realm of user experience design, companies like Airbnb have mastered the art of driving user actions through their landing page design. One of the key factors contributing to their success is the use of simple, strong, and effective language. By using straightforward and concise wording, they are able to communicate their message clearly and efficiently.

Another aspect that influences efficient design is the balance between visual complexity and prototypicality. Airbnb's landing page design strikes the perfect balance by presenting information in a visually appealing and easy-to-understand format. Reducing cognitive load and providing clarity are crucial when designing interfaces for human interaction.

Additionally, Airbnb utilizes the concept of priming to influence user behavior. By tapping into users' memories and associations, they are able to guide their actions and emotions towards a desired outcome. The text on their landing page serves the dual purpose of validating the user's reason for visiting the website and setting a clear goal for their next steps.

To apply these principles to your own work, here are three actionable pieces of advice:

  • 1. Create something that you are genuinely passionate about. It doesn't have to be groundbreaking, but it should be something that you can talk about with enthusiasm.
  • 2. Attend events and gatherings where you can connect with like-minded individuals. Share your project and engage in authentic conversations. Networking is key to expanding your opportunities.
  • 3. Strive for simplicity and clarity in your work, whether it's designing a landing page or any other type of project. Reduce cognitive load and provide clear directions to drive user actions.

In conclusion, the power of doing and communicating is essential for making an impact in any field. By creating something interesting and sharing it with others, you open doors to collaboration, networking, and career growth. Additionally, incorporating effective design principles, such as simplicity and clarity, can drive user actions and emotions. Embrace the concept of "Do things, tell people" and watch as your career soars to new heights.

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