The Power of Video Search: Unleashing the Potential of TikTok and Douyin

Kazuki

Hatched by Kazuki

Jul 05, 2023

3 min read

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The Power of Video Search: Unleashing the Potential of TikTok and Douyin

Introduction:

In today's digital age, social media platforms have become more than just a means of connecting with others. They have transformed into powerful tools that influence consumer behavior and shape industries. Two platforms that have revolutionized the way we consume and engage with video content are TikTok and Douyin. With their impressive user bases and innovative algorithms, these platforms have the potential to disrupt traditional forms of advertising, commerce, and search. In this article, we will explore the unique features and possibilities offered by TikTok and Douyin, and how companies can leverage video search to unlock new opportunities for growth.

The Rise of TikTok and Douyin:

TikTok, owned by Bytedance, has quickly risen to prominence, boasting over a billion monthly active users worldwide. This video platform has captured the attention of young people, with reports indicating that they spend an average of 91 minutes per day on TikTok, surpassing the time spent on YouTube. This shift in user behavior presents an enormous opportunity for businesses to tap into this captive audience.

The Power of Video Search:

One of the key factors that sets TikTok and Douyin apart is their powerful algorithms. These algorithms not only curate content to suit users' preferences but also have the potential to revolutionize video search. Imagine a world where every user-generated video had location tags that could redirect viewers to vouchers or deals. This would provide merchants with a wealth of free and seemingly unbiased UGC "ads" every day, courtesy of their own customers. By incorporating video search into their platforms, social companies can expand into commerce, payments, and other lucrative features.

Unlocking In-App Commerce:

SVP Prabhakar Raghavan highlights the importance of mastering video search in unlocking in-app commerce. According to internal studies, 40% of young people now turn to TikTok or Instagram, rather than Google Maps or Search, when searching for a place to have lunch. This presents a significant shift in consumer behavior and highlights the need for businesses to adapt their strategies accordingly. By keeping users' actions within their app, social companies can seamlessly integrate commerce and payments, creating a seamless user experience and boosting revenue streams.

Continuous Discovery and Personalization:

Douyin, with its 600 million daily active users, has long recognized the power of search in driving user engagement. Its algorithms and user behavior enable the platform to push new places to users that they may have never thought to search for. Short videos have become a catalyst for continuous discovery, with every swipe leading to a better understanding of user interests. This personalized approach to search opens up new possibilities for businesses to reach their target audience with relevant and timely content.

Actionable Advice:

  • 1. Embrace video search: As a business, explore the potential of TikTok and Douyin to reach a wider audience and drive engagement. Experiment with creating user-generated content that includes location tags and offers to drive in-app commerce.
  • 2. Foster brand advocates: Encourage your customers to create UGC by offering incentives such as discounts, exclusive deals, or recognition. Leverage the power of video search to amplify the reach of this content and attract new customers.
  • 3. Stay ahead of the curve: Continuously monitor and adapt to evolving user behavior on social media platforms. Keep an eye on emerging trends and technologies to ensure you are well-positioned to capitalize on new opportunities.

Conclusion:

TikTok and Douyin have emerged as game-changers in the realm of social media and video content. The power of video search and their innovative algorithms have the potential to reshape how businesses connect with their target audience and drive commerce. By understanding and harnessing the capabilities of these platforms, companies can unlock new revenue streams, build brand advocates, and stay ahead in an ever-evolving digital landscape. Embrace the video search revolution, and let it propel your business to new heights.

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