"The Way In Which We Take Notes Gives Us Insight Into Who We Are" and "Why do so many brands change their logos and look like everyone else?" seem like unrelated topics at first glance. However, upon closer examination, they both touch on the idea of individuality and uniqueness.

Kazuki

Hatched by Kazuki

Jul 27, 2023

3 min read

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"The Way In Which We Take Notes Gives Us Insight Into Who We Are" and "Why do so many brands change their logos and look like everyone else?" seem like unrelated topics at first glance. However, upon closer examination, they both touch on the idea of individuality and uniqueness.

When it comes to taking notes, each person has their own approach. Some prefer to write down every word the lecturer says, while others prefer to jot down key points and ideas. This difference in note-taking styles reflects the characteristics of our individual personalities. It shows how we process information, what we prioritize, and how we organize our thoughts.

In the age of the internet, note-taking has taken on a new dimension. Platforms like the Social Web Highlighting Glassp allow users to curate and annotate text from various online sources. This not only helps in gathering ideas and content for our own writings but also gives us a glimpse into how others perceive and interpret information. The community of curators on these platforms often highlights interesting and exciting posts, providing valuable resources for creative writers.

In a study or lecture setting, the attention is usually focused on the speaker or lecturer. However, approaching note-taking in a more individualistic manner can add a deeper meaning to our notes. By using our uniqueness and creative mind, we can make our notes a reflection of who we are and our learning style. This not only makes the notes more personal but also aids in better recall of the knowledge in the future.

On the other hand, the trend of brands changing their logos and looking like everyone else raises questions about the importance of individuality in branding. Starting around 2017-2018, many companies began replacing their unique and distinctive logos with simple sans serif fonts. While sans serif fonts are readable and versatile, they lack the additional details and features that make a logo instantly recognizable and memorable.

The shift towards sans serif logos can be attributed to the desire for simplicity and legibility, especially in the digital age. Sans serif fonts, first created in 1816, were popular for their clarity and legibility in advertising and display use. They are well-suited for a variety of media and work particularly well online. However, this trend has led to a homogenization of logos, with brands blending in and losing their individuality.

The argument for sans serif logos is that they offer better readability, especially on mobile devices. In a world where consumers are constantly bombarded with information, simplicity and legibility are valued. However, it is essential for brands to strike a balance between simplicity and maintaining their distinguishing features. By discarding what the brand has worked on for decades, they risk losing their unique identity in the pursuit of conformity.

In conclusion, whether it's in note-taking or branding, our individuality and uniqueness play a significant role. The way we take notes reflects our personalities and learning styles, while brands' logos should be a reflection of their values and distinctiveness. To embrace our uniqueness and maintain our individuality, here are three actionable pieces of advice:

  • 1. Be mindful of your note-taking style and make it a reflection of who you are. Use your creative mind to add a personal touch to your notes, making them more meaningful and memorable.
  • 2. When considering a logo change, strive for simplicity and legibility, but don't sacrifice the distinguishing features that make your brand unique. Find a balance between conformity and maintaining your brand identity.
  • 3. Embrace the value of individuality in both note-taking and branding. Stand out from the crowd by highlighting what makes you unique and different. Remember that true success lies in offering something completely different and effective to the consumer.

By incorporating these pieces of advice, you can harness your uniqueness and set yourself apart, whether it's in the way you take notes or how your brand presents itself to the world. Embrace your individuality and let it shine through in everything you do.

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