The Secrets to Great Design and Effective Gamification

Kazuki

Hatched by Kazuki

Sep 24, 2023

3 min read

0

The Secrets to Great Design and Effective Gamification

Introduction:

As a product designer, it is crucial to constantly evaluate and improve upon everyday objects and experiences. However, our brains have a tendency to habituate to our surroundings, which can hinder our ability to identify problems and create innovative solutions. In this article, we will explore the secrets to great design and effective gamification by examining the importance of looking broader, looking closer, and thinking younger. Additionally, we will discuss the significance of incorporating intrinsic value and recognition in gamification strategies.

Looking Broader and Looking Closer:

When tackling a problem, it is essential to take a step back and look at the bigger picture. By examining the steps leading up to the problem, it becomes possible to identify potential areas for improvement. This could involve combining or eliminating certain elements to enhance the overall experience. Similarly, looking closer and paying attention to tiny details that may have been overlooked can lead to significant breakthroughs. Questioning the importance of these details and challenging the status quo can pave the way for innovative solutions.

Thinking Younger:

Children have a unique perspective on the world as they have not yet become habituated to their surroundings. Their ability to immediately identify and solve problems can inspire fresh approaches to design challenges. Incorporating young minds or individuals with a youthful mindset into the design process can encourage everyone in the room to think younger. This infusion of diverse perspectives can lead to groundbreaking innovations.

The Power of Intrinsic Value in Gamification:

Gamification, the practice of using game design elements to reward behavior in non-game settings, can be a powerful tool to drive user behavior. However, it is crucial to ensure that the behaviors being rewarded hold real value for both the user and the organization. Rewards should not be given solely for the sake of gamification, but rather for behaviors that align with corporate goals and have intrinsic meaning. For example, content gamification in restaurant reviews or knowledge collaboration systems can be successful when coupled with recognition of individuals as experts. This recognition serves as proof of their expertise and incentivizes continued participation.

Actionable Advice:

  • 1. Look broader and look closer: When approaching a problem, take a step back to examine the larger context and identify areas for improvement. Additionally, pay attention to the small details that may have been overlooked and challenge their importance.
  • 2. Think younger: Incorporate young minds or individuals with a youthful mindset into your design team. Their fresh perspective can lead to innovative solutions.
  • 3. Incorporate intrinsic value and recognition in gamification: Choose behaviors to reward carefully, ensuring they have real meaning within the organization. Additionally, provide recognition to individuals as experts to sustain long-term engagement.

Conclusion:

Great design and effective gamification require a holistic approach that considers both the broader context and the fine details. By thinking broader, looking closer, and thinking younger, designers can push the boundaries of innovation. Similarly, gamification strategies should focus on intrinsic value and recognition, aligning behaviors with organizational goals. By applying these principles, designers can create meaningful and impactful experiences for users while driving desired behaviors. So, let us embrace these secrets and unlock the true potential of design and gamification.

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