Stupid Apps and Changing the World: The Power of User Engagement and Metrics

Hatched by Kazuki
Jul 11, 2023
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Stupid Apps and Changing the World: The Power of User Engagement and Metrics
When Facebook, Twitter, and other popular platforms first emerged, many people dismissed them as trivial or insignificant. Little did they know that these seemingly "stupid apps" would go on to change the world and revolutionize the way we connect, communicate, and consume information. This raises an important question: How can we truly gauge the impact and potential of a new technology or app?
One key factor that determines the success and significance of a network or platform is the number of active users it has. As Peter Thiel famously stated, "the value of a network grows as a function of the square of the number of nodes." In other words, the more people using a service or product, the more valuable it becomes. This is why user engagement is crucial.
If some users genuinely love what you're building and engage with it as an integral part of their daily lives, it's a strong indication that you're onto something big. As you grow, you'll notice interesting new behaviors and patterns emerging among your users. This is a clear sign that your product or service has the potential to change the world.
However, it's important to remember two time-tested strategies when it comes to changing the world with technology. The first strategy is to build something that may initially be perceived as a toy by most people but is loved by a dedicated group of users. These early adopters can help drive the growth and adoption of your product, eventually making it a mainstream phenomenon.
The second strategy is to think big and be hyperambitious. This involves starting a company that aims to tackle significant challenges, such as building electric cars or rockets. By pursuing audacious goals, you not only have the potential to change the world but also attract passionate individuals who are eager to be part of something groundbreaking.
However, it's essential not to claim that you're changing the world until you've actually done so. It's easy to get caught up in the hype and make grandiose statements, but actions speak louder than words. Focus on delivering value and making a real impact before making any bold claims.
Another crucial aspect is to ignore the haters and critics who undermine the significance of your work. Internet commenters and journalists who dismiss your project as insignificant are often individuals who haven't built anything themselves. Instead of wasting time and energy on their negativity, stay focused on what you find interesting and meaningful. Chances are, if you're passionate about your work, you'll attract like-minded individuals who share your vision.
Now, let's shift our focus to the only metric that truly matters: user engagement. As Josh Elman highlights in his article, founders should primarily ask themselves three key questions:
- 1. Are people using your product?
- 2. Are they using it as intended, performing the core action?
- 3. Are they using it with the frequency you expect?
These questions help assess the level of user engagement and determine whether your product is resonating with your target audience. Elman suggests categorizing users into three buckets: cold (those who don't return), casual (those who might return), and core (those who are highly likely to keep coming back). Naturally, core users are the most valuable as they form the foundation of a loyal user base.
By closely monitoring user engagement and making adjustments based on the feedback and behavior of your core users, you can iterate and improve your product to better meet their needs. This iterative process is crucial for building a strong and engaged user base that forms the backbone of a successful platform or service.
In conclusion, the journey of changing the world with technology begins with creating something that resonates deeply with a dedicated group of users. By focusing on user engagement, delivering value, and continuously iterating based on user feedback, you can build a platform or service that has the potential to transform the world. Remember, don't claim to be changing the world until you've actually done so, and don't let the skeptics discourage you from pursuing your vision.
Actionable Advice:
- 1. Prioritize user engagement: Continuously monitor how people are using your product and ensure they are performing the core action as intended. This will help you gauge the level of engagement and make necessary improvements.
- 2. Build a community of passionate users: Cultivate a dedicated group of users who not only love your product but also actively engage with it. These core users can serve as your brand ambassadors and help drive growth and adoption.
- 3. Embrace feedback and iterate: Listen to the feedback and behavior of your core users. Use this valuable information to iterate and improve your product, making it more aligned with their needs and desires. Remember, the success of a platform lies in its ability to evolve and adapt to the changing demands of its users.
By following these actionable advice, you can create a product that not only changes the world but also creates a lasting impact on the lives of its users.
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