The Rise of Gen Z: Shaping the Future of the Internet and Monetizing the Curation Economy

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Jul 04, 2023
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The Rise of Gen Z: Shaping the Future of the Internet and Monetizing the Curation Economy
Introduction:
Gen Z, the generation born between the mid-1990s and early 2010s, is quickly shaping the next generation of the internet. This tech-savvy group has faced numerous challenges, especially in areas such as productivity, boredom, mental health, and skill development. While only 13% of Gen Z claims to have no remote work challenges, they embrace the idea of working from home. The pandemic has reminded us of the importance of spontaneity and excitement in our lives, which are crucial for feeling connected to others.
The Power of Influencers and Everyday Creators:
In the digital landscape, influencers play a significant role in shaping Gen Z's preferences and trends. According to the Center for Generation Kinetics, 45% of Gen Z follows more than ten influencers on social media, and 10% follow 50 or more. Additionally, there are now fifty million people worldwide who consider themselves "creators," making it the fastest-growing type of small business. Unlike traditional celebrities, these everyday creators have a more direct channel to communicate with their audience, fostering a sense of connection and authenticity.
The Blurring Line Between Commerce and Creator:
The distinction between commerce and creators is gradually disappearing as brands find new ways to reach their target audiences and influence purchasing decisions. For Gen Z, value and assets are defined differently. Material acquisition is no longer equated with greed, and physical items are given less importance. Instead, Gen Z finds comfort in the virtual world, gaming, and the idea of investing time rather than money. Digital assets provide choices, flexibility, and alignment with Gen Z's values, paving the way for a new path that challenges traditional careers, retirement, and income.
The Shift in Mental Health and Relationships:
The pandemic has had a significant impact on Gen Z's mental health and relationships. According to surveys, 35% of Gen Z feel that their mental health has worsened since the shift to remote work, and 29% find maintaining relationships to be the hardest part about isolation. As physical locations become less relevant, Gen Z will seek solace in digital communities, experimenting with new forms of co-living, and content-oriented houses. This generation will also gravitate towards playful, casual, and gamified ways of meeting new people, reshaping the landscape of social media.
Monetizing the Curation Economy and Online Learning:
In the age of information overload, the task of curating content is becoming increasingly valuable. Niche social products and platforms are emerging, focusing on community-first approaches, curated discovery, shared activities, and unique social experiences. Users no longer have to decide what to read, listen to, watch, or learn on their own; they can outsource this task to curators who help filter and recommend resources. This shift has given rise to a new breed of creators - curators. By helping others curate resources, individuals can monetize their expertise and interests.
Actionable Advice:
- 1. Embrace the digital world: Gen Z's comfort in the virtual realm opens up new opportunities for personal and professional growth. Explore the possibilities of digital assets, online communities, and remote work to stay ahead of the curve.
- 2. Foster genuine connections: As social media becomes more live and spontaneous, focus on building authentic relationships rather than solely relying on likes and comments. Engage in audio and video interactions to connect with others on a deeper level.
- 3. Cultivate your niche: Whether as a creator or curator, find your unique area of expertise and develop it. By providing value to a specific audience, you can establish yourself as a trusted source, opening doors to monetization opportunities.
Conclusion:
Gen Z is driving the rapid evolution of the internet and redefining how we connect, create, and monetize. With a focus on digital assets, authentic relationships, and the curation economy, this generation is shaping a future that embraces individuality, flexibility, and innovation. By embracing the unique characteristics of Gen Z and taking advantage of emerging trends, individuals can navigate this evolving landscape and thrive in the digital age.
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